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The Case Centre’s Anniversary Conference 2014
The Case Centre’s Anniversary Conference
Find out more about this exhilarating and packed two day event that was held at IIMB, Bangalore, India, 8-9 September. The programme included seminars led by case method experts; interactive Q&A sessions and plenary discussions; and an outstanding keynote speech by Nirmalya Kumar.
16 September 2014
Supporting educators
Support for educators from case authors at INSEAD
Learn about INSEAD’s groundbreaking project to supplement cases with information-packed websites. Insights are provided by Professor Pierre Chandon and Isabel Assureira who have been instrumental in driving this initiative forward.
16 September 2014
Corporate Social 
Responsibility Challenge
Featured case:
McDonald’s: Corporate Social Responsibility Challenge
In this award-winning case the authors explore why the corporate and the customer perspectives on McDonald’s CSR commitment differ and explain why their fictional protagonist is so important.
16 September 2014
Sense Worldwide: Transforming the Rules of Innovation
Featured case:
Sense Worldwide: Transforming the Rules of Innovation
Sense Worldwide was based on the simple but profound insight that ‘people will always pay for ideas’. This two-part case series follows the company’s rapid global success and the challenges it faced to maintain its position against unexpected competitors.
16 September 2014
Together We Lead the Way
Featured case:
Together We Lead the Way
This case traces the RNIB’s success story achieved via partnerships with other charities and the introduction of a new group structure – a success driven by CEO Lesley-Anne Alexander’s overarching vision and determination to chart new territory.
16 September 2014
Anniversary conference keynote speech
Anniversary conference keynote speech
Packed with tips on how to write a bestselling case, and how to teach with cases, Professor Nirmalya Kumar’s keynote speech is a
must-watch for any management educator.
16 September 2014
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