The Case Centre Awards & Competitions 2015 - Results
23 February 2015
The Case Centre’s annual Awards and Competitions, now in their 25th year, celebrate excellence in case writing and teaching in business education worldwide.
Please see Notes for Editors for full case details and links.
- The Overall winning case was authored at Harvard Business School by David B. Yoffie and Renee Kim. David B. Yoffie also won a category Award (with Penelope Rossano).
- Harvard Business School had its most successful year, winning six awards.
- The Outstanding Contribution to the Case Method Award was won, for the first time, by a faculty member in India. Debapratim Purkayastha of ICFAI Business School (IBS) also won a category Award (with Adapa Srinivasa Rao).
- The new competition of Outstanding Case Teacher was won by Casey Lichtendahl of the University of Virginia Darden School of Business.
- Additional category Award winners were: GSEM Geneva School of Economics and Management, HEC Paris, Innsbruck University School of Management and Stanford Graduate School of Business.
- Outstanding New Case Writer was won by Laurel C. Austin of Copenhagen Business School.
- Outstanding Case Writer on this year’s ‘Hot Topic’ - Digital Transformation – was won by Steve Muylle and Stijn Viaene of Vlerick Business School.
- First time winning schools were: HEC Paris, Innsbruck University School of Management, and Vlerick Business School.
- Seven individuals have also won Awards in previous years: Benjamin Edelman, Thomas R. Eisenmann, Renee Kim, Debapratim Purkayastha, Susan Schneider, Adapa Srinivasa Rao, and David B. Yoffie.
- Case topics focused on multinational companies, and new media and technologies.
- Case Awards are assessed anonymously to ensure impartiality. Only the Outstanding Contribution to the Case Method and the competitions are decided by panels of judges.
Richard McCracken, Director of The Case Centre said: “Harvard Business School’s success in the 2015 Awards shows that effective cases from established case producing institutions are still breaking new ground. But with three, first-time winning schools this year, and Debapratim Purkayastha, who has been instrumental in advancing the case method in India, winning the Outstanding Contribution to the Case Method, we see that case excellence is also being achieved in new learning environments across the globe. Meanwhile, Casey Lichtendahl, winner of the new Outstanding Case Teacher Competition is testament to the innovation and energy shaping the case classroom today, and the learning experience of tomorrow’s business leaders.”
FOR MORE INFORMATION PLEASE CONTACT:
- Awards in full
- Winners biographies:
- The Case Centre Awards and Competitions, judging criteria & judges
- About The Case Centre
- Overall Case Award Winner Cola Wars Continue: Coke and Pepsi in 2010 David B. Yoffie and Renee Kim, Harvard Business School
- Outstanding Contribution to the Case Method Debapratim Purkayastha, ICFAI Business School (IBS)
- NEW - Outstanding Case Teacher Casey Lichtendahl, University of Virginia Darden School of Business
- Economics, Politics and Business Environment Goldman Sachs and Its Reputation David P. Baron, Stanford Graduate School of Business
- Entrepreneurship Dropbox: “It Just Works” Thomas R. Eisenmann, Michael Pao and Lauren Barley, Harvard Business School
- Ethics and Social Responsibility CSR and the Tobacco Industry: A Contradiction in Terms? Susan Schneider and Anca Pintilii, GSEM Geneva School of Economics and Management
- Finance, Accounting and Control Roche’s Acquisition of Genentech Carliss Y. Baldwin, Bo Becker and Vincent Dessain, Harvard Business School
- Human Resource Management / Organisational Behaviour Corporate Entrepreneurship and Innovation at Google, Inc. Debapratim Purkayastha and Adapa Srinivasa Rao, ICFAI Business School (IBS)
- Knowledge, Information and Communication Systems Management Online Marketing at Big Skinny Benjamin Edelman and Scott Duke Kominers, Harvard Business School
- Marketing Michelin Fleet Solutions: From Selling Tires to Selling Kilometers Chloé Renault, Frédéric Dalsace and Wolfgang Ulaga, HEC Paris
- Production and Operations Management Open Innovation at Siemens Karim R. Lakhani, Katja Hutter and Stephanie Healy Pokrywa, Harvard Business School; Johann Füller, Innsbruck University School of Management
- Strategy and General Management Apple Inc. in 2012 David B. Yoffie and Penelope Rossano, Harvard Business School
- Outstanding New Case Writer UCSD: A Cancer Cluster in the Literature Building? (A & B) Laurel C. Austin, Copenhagen Business School
- Outstanding Case Writer - Hot Topic ‘Digital Transformation’ Hello bank! The Birth of a Mobile Bank Steve Muylle and Stijn Viaene, Vlerick Business School
Debapratim Purkayastha is Associate Dean at ICFAI Business School (IBS). He teaches and researches business strategy and is an award-winning and best-selling case author.
Debapratim has a forward-looking commitment to transform case teaching and writing based on a fundamental belief in how the process uniquely prepares his students for their future careers. He has a pioneering and innovative approach and an inspirational determination to initiate change and encourage continual improvement.
Debapratim said: ‘Receiving this Award is the crowning glory of my teaching career so far. I am incredibly proud to have joined some of the case method greats as the recipient of this tremendous honour.’
Casey Lichtendahl, is Associate Professor of Business Administration at the University of Virginia Darden School of Business. He is an expert in the art of helping management cope with the uncertainty of the future by using practical data science. His research focuses on eliciting, evaluating and combining probability forecasts.
Casey teaches his students how to apply advanced statistical and machine learning techniques to key business problems while immersing them in the world of statistical analysis, big data, modern data analysis and verification techniques. His innovative approach is to integrate this process within a traditional discussion-based case learning framework, using real-world applications. His classes are consistently oversubscribed and his enthusiastic and energising teaching style universally lauded by both students and colleagues.
Casey said, “In the coming years, success in many industries will be determined by one’s ability to translate data into valuable business propositions. With the passion towards, and tools for, data science learned in my course, I know my students will lead the way in many of these industries.”
Before Darden, Casey began his career in the beverage industry, co-founding the Tradewinds company during the 1990s.
The Case Centre Awards and Competitions recognise outstanding case writers and teachers from across the globe. These prestigious accolades celebrate worldwide excellence in case writing and teaching and are now considered the case method community's annual 'Oscars'.
Awards for cases are presented for nine management categories plus an Overall Winner Award. Each year, an award is made to recognise an individual who has made an Outstanding Contribution to the Case Method.
In 2015, for the first time, the Outstanding Case Teacher competition recognises an excellent practitioner in the case classroom. Two case writing competitions are held each year to find an outstanding first time case writer, and to identify the best new case written on a topical ‘Hot topic’.
The Awards are in their 25th year. They have been awarded on a global basis since 2011 (previously European Awards.)
Judging criteria & judges
Management categories and Overall Winner Award: Awards are presented to those outstanding cases that have been used in the largest number of organisations across the globe in the past year. Cases that have been added to our collection in the past five years are eligible in nine management categories. The Overall Award goes to the most popular case across all categories.
Outstanding Contribution to the Case Method: The Case Centre’s executive committee selects the recipient of this award.
Case Writing Competitions: Expert panels judge our case writing competition entries anonymously to ensure complete impartiality.
2015 hot topic judges: Kip Becker, Boston University; Alan Brown, University of Surrey Business School; Carlos Cordon, IMD; Yves Doz, INSEAD; Ari Lightman, Heinz College, Carnegie Mellon University; Richard McCracken, The Case Centre.
2015 new case writer judges: Wee Beng Geok, Nanyang Business School; Greg Merkley, Kellogg School of Management; Debapratim Purkayastha, ICFAI Business School (IBS); Richard McCracken, The Case Centre.
Outstanding Case Teacher: A panel of expert case method practitioners select the winning entry.
2015 judges: Lourdes Casanova, Samuel Curtis Johnson Graduate School of Management, Cornell University; Pierre Chandon, INSEAD; Nicole Haggerty, Ivey Business School; Richard McCracken, The Case Centre.
The Case Centre advances the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.
- distribute the world’s largest collection of management case studies, articles and books
- provide training in case method teaching, writing and learning led by globally renowned experts
- run international case competitions and awards: the case method ‘Oscars’
- offer case writing scholarships to unpublished case writers
- publish books and articles by eminent case method specialists
- offer authors an efficient worldwide case publishing and distribution service.
We are a membership organisation and our growing case method community of over 500 member organisations worldwide is at the heart of everything we do.
We are governed by our Memorandum and Articles of Association. Our executive committee, comprising up to fourteen annually elected academic representatives from member organisations, meets four times a year to establish our policy and oversee our progress. Our US operation is overseen by a board of directors from academia and business.