Updated and revised: your indispensable guide to case teaching and writing

Teaching and Writing Case Studies: A practical guideJohn HeathA newly updated edition of John Heath’s practical and easy-to-read manual, Teaching & Writing Cases, is available now.

This highly successful book, which has been continually in print since 1998, has been completely revised to take into account the huge changes that are taking place within business education generally and case writing and teaching in particular.

These comprehensive revisions include two entirely new chapters – Teaching using multimedia, and A Multimedia approach – which explore how case method practitioners can navigate their way through the opportunities and challenges presented by new technologies as they emerge and develop. The role of social media is also addressed.

Techniques, guidance and exercises

As well as exploring new technologies, Teaching & Writing Cases also explains the benefits of learning with the case method and offers step-by-step guides to both case teaching and writing. Practical case writing exercises are included. The nature of learning and teaching is also discussed as well as different types of cases and the various ways in which they can be used.

Teaching & Writing Cases is suitable for those new to the case method as well as more experienced practitioners.

The author

John Heath has an MBA from Cranfield School of Management and worked for many years as an independent management consultant. He was a tutor on case development workshops throughout the world and lectured on case teaching. He also wrote cases for the Open University Business School, UK, and the UK Ministry of Defence.

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If you'd like to learn more about the case method why not take time out to participate in one of our case teaching or writing workshops?

These short, practical workshops cover topics such as:

  • what is a case and why use cases?
  • course planning using cases
  • preparing to lead a case class
  • managing the classroom process
  • the case writing process
  • developing a teaching note

Our open events are held regularly at a variety of locations worldwide. We also provide customised programmes that are often held at an institution's own site.

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