Video clips on the case method

The video clips below show management educators and students talking about the case method.

Urs Müller

Lecturer and Head of the Practice Group Consumer Goods and Retail at ESMT.
Topic: Why cases are so effective and how to improve participation in the classroom.

Ulf Schäfer

Program Director at ESMT.
Topic: Insights into case teaching including top tips for case teachers.

Kamran Kashani

Emeritus Professor of Marketing and Global Strategy at IMD.
Topic: Planning a successful case teaching session and creating a teaching plan.

Mark Jenkins

Professor of Business Strategy at Cranfield University School of Management.
Topics: How would you define the case method? Why do cases work in management education?

Gina Vega

Professor and Director of the Center for Entrepreneurial Activity at Bertolon School of Business, Salem State University.
Topics: Why use the case method? How does the case method work?

Martin Kupp

Associate Professor for Entrepreneurship at ESCP Europe, Paris and a workshop tutor for The Case Centre.
Topics: Why is the case method effective?

Wee Beng Geok

Associate Professor and Director of the Asian Business Case Centre, Nanyang Business School, Singpore
Topics: Why are cases effective in management education? What makes a case study successful in class? What do you see as the role of a case teacher?

Ivey School of Business

Alumni from Ivey School of Business reflect on the case method and its impact on their careers.

Harvard Business School

Faculty and students share an insight into the case method at Harvard Business School.

IESE Business School

MBA students from IESE Business School talking about the case method.

Why the case method is the central approach used by IESE faculty.

Robert F. Bruner

Dean of the University of Virginia Darden School of Business.
Topics: The Darden approach to learning and why the case method is such a powerful tool.

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If you'd like to learn more about the case method why not take time out to participate in one of our case teaching or writing workshops?
 
These short, practical workshops cover topics such as:
  • what is a case and why use cases?
  • course planning using cases
  • preparing to lead a case class
  • managing the classroom process
  • the case writing process
  • developing a teaching note

Our open events are held regularly at a variety of locations worldwide. We also provide customised programmes that are often held at an institution's own site.

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