Video clips on case writing
The video clips below show management educators talking about case writing.
Lecturer and Head of the Practice Group Consumer Goods and Retail at ESMT.
Topic: What makes a case exceptional and why write your own case?
Program Director at ESMT.
Topic: How to write great cases and make yours stand out from the crowd.
Emeritus Professor of Marketing and Global Strategy at IMD.
Topic: How to write a successful case and the importance of an engaging story.
Professor of Political Science at INSEAD.
Topics: What are the advantages of writing your own cases? How do you find case leads? How do you decide what’s a good topic for a case?
Professor and Director of the Center for Entrepreneurial Activity at Bertolon School of Business, Salem State University.
Topics: Why write your own cases? How do you find case leads? Adapting cases to the student level.
Associate Professor for Entrepreneurship at ESCP Europe, Paris and a workshop tutor for The Case Centre.
Topics: Why write your own cases?
Associate Professor of Business, Kelley School of Business, University of Indiana and Visiting Professor, Indian School of Business.
Topics: The case writing process.
Related video clips
- what is a case and why use cases?
- course planning using cases
- preparing to lead a case class
- managing the classroom process
- the case writing process
- developing a teaching note
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