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Spanish language
Case
-
Reference no. 9-306-S04
Authors:
Nanda, A.
Published by:
Harvard Business Publishing (2005)
Version:
6 May 1996
Length:
7 pages
Data source:
Field research
Notes:
Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-395-055?Ntk=HEMainSearch&N=0
Abstract:
This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer together, and revitalize European operations.
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