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The Case Centre Connect Issue 13

Dear colleague

Welcome to our New Year issue of Connect!

In this packed issue you’ll find our new regular feature, ‘5 minutes with…’, a quick-fire interview with leading figures in management education. For the first in the series, we caught up with Bob Bruner, Dean of the Darden School of Business – a coup for The Case Centre!

We explore the growing demand for local cases and why students find them so inspiring, and also highlight four very different cases, including some not-to-be missed insights from three highly charismatic case protagonists.

You can also enjoy our quick-fire tips, quotes, and ‘Why not try…’ suggestions, and find out more about our newly launched Case Writing & Teaching Exchange on LinkedIn.

Best wishes
The Case Centre team

Going Local
Case Writing & Teaching Exchange
Featured case - Building a Business from Nature Featured case - Equity Crowdfunding: Symbid Entering the US Featured case - “Kickboxing” at Adobe Systems Featured case - Picante Mexican Grill: A New Delhi Experience
Building a Business from Nature: Kari W. Block’s Entrepreneurial Journey
G V Muralidhara, IBS Center for Management Research.
Equity Crowdfunding: Symbid Entering the US
Willem Hulsink, Jennie Dvorak, Joost van Houwelingen, Maria Klipper and Marcus Paulsson, Rotterdam School of Management.
“Kickboxing” at Adobe Systems
Jeremy B. Dann, USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies.
Picante Mexican Grill: A New Delhi Experience
Gal Raz, Gerry Yemen, Rajkumar Venkatesan, Elliott Weiss, and Samuel Bodily, Darden School of Business.
Case method workshops
16-19 MAR Aligning Your Teaching & Research; Using Cases with Your Undergraduate Students; Guide Your Students in Learning with Cases; Encourage Case Teaching & Writing at Your Organisation (free); and Case Teaching in Finance and Accounting
University of Edinburgh Business School, UK
Tutors: Mark Jenkins, Scott Andrews, Stephanie Hussels and Ruth Bender
20-22 APR Case Teaching and Writing
International Business School Suzhou, China
Tutor: Scott Andrews
29 JUN - 2 JUL Case Teaching and Case Writing
INSEAD, Fontainebleau, France
Tutors: Martin Kupp and Urs Müller
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Case competitions

Don’t miss the deadlines…

Closing dates are fast approaching for the following competitions:

Interested in entering a case writing competition? Find a list of competitions and competitions for students as well as The Case Centre’s global case competitions.

Bestselling this quarter

Case Method and Specialist Management Disciplines
Amore Frozen Foods (A): Macaroni and Cheese Fill Targets

Economics, Politics and Business Environment
Managing a Global Team: Greg James at Sun Microsystems, Inc (A)

Entrepreneurship
Elephant Pumps: Pump Aid's Business Solution to a Social Problem

Ethics and Social Responsibility
Guaranty Trust Bank Plc Nigeria (A)

Finance, Accounting and Control
Birch Paper Company

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-Tak (A)

Knowledge, Information and Communications Systems Management
Online Marketing at Big Skinny

Marketing
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
Zara: Staying Fresh and Fast

Strategy and General Management
Honda (A)

Book chapter
How to Analyze a Case, from The Case Study Handbook: How to Read, Discuss and Write Persuasively About Cases

Management article
What is Strategy?, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?
Watch this short, inspirational video about the ‘highly dynamic and practical’ case method approach to learning at IESE Business School. “The case method of teaching at Harvard Business School simply hooked me as the way to learn.” – Bob Bruner, Dean of the Darden School of Business. Read more in 5 minutes with… “Students remember great cases, so they need to be vivid and the key lesson must take them by surprise.” Professor Richard Jolly, London Business School In response to popular demand, we recently launched our CompactCase Collection so it’s easy to find great short cases. Get started by browsing the collection.
Five minutes with Bob Bruner
Out and about
3-6 NOV

Come and meet us! We’re attending conferences throughout the year, including:

EFMD 2015, Spain, 29-30 January

AMA Winter Marketing Educators’ Conference, North America,13-15 February

45th Annual Meeting of Southeast DSI, North America, 25-27 February.

Federation of Business Disciplines 2015 Conference, North America, 11-14 March

Northeast Decision Sciences Conference, North America, 20-22 March

26th International Conference on College Teaching and Learning, North America, 30 March-2 April

CompactCase Collection Student Sessions CoursePack Creator
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The Case Centre
UK office: Cranfield University, Wharley End, Beds MK43 0JR, UK
US office: Babson College, Babson Park, Wellesley MA 02457, USA

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit-organisation and registered charity.

© The Case Centre, 2015