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The Case Centre Connect Issue 14
Awards special

Dear colleague

Welcome to our Awards Special!

We hope you enjoy this special issue of Connect, which is dedicated to our 2015 award and competition winners.

Find out more about Debapratim Purkayastha, of ICFAI Business School (IBS), the deserving recipient of our highly prestigious Outstanding Contribution to the Case Method Award, and discover why Casey Lichtendahl, Darden School of Business, was chosen as our Outstanding Case Teacher.

Find out what it takes to become Outstanding New Case Writer of the year, and who carried off the trophy for Outstanding Case Writer: Hot Topic.

All our category winners are also featured, including the recipients of the Overall Winner Award, David B. Yoffie and Renee Kim.

Huge congratulations to all our winners who once again demonstrate that the standard of case writing and teaching across the globe continues to rise year after year.

Best wishes
The Case Centre team

Outstanding Contribution to the Case Method
Debapratim Purkayastha
ICFAI Business School (IBS)
Overall winner
Cola Wars Continue: Coke and Pepsi in 2010
David B. Yoffie and Renee Kim
Harvard Business School

Award winners

Economics, Politics and Business Environment Entrepreneurship Ethics and Social Responsibility
Goldman Sachs and Its Reputation
David P. Baron
Stanford Graduate School of Business
Dropbox: “It Just Works”
Thomas R. Eisenmann, Michael Pao and Lauren Barley
Harvard Business School
CSR and the Tobacco Industry: A Contradiction in Terms?
Susan Schneider and Anca Pintilii
GSEM Geneva School of Economics and Management
Finance, Accounting and Control Human Resource Management / Organisational Behaviour Knowledge, Information and Communication Systems Management
Roche’s Acquisition of Genentech
Carliss Y. Baldwin, Bo Becker and Vincent Dessain
Harvard Business School
Corporate Entrepreneurship and Innovation at Google, Inc.
Debapratim Purkayastha and Adapa Srinivasa Rao
ICFAI Business School (IBS)
Online Marketing at Big Skinny
Benjamin Edelman and Scott Duke Kominers
Harvard Business School
Marketing Production and Operations Management Strategy and General Management
Michelin Fleet Solutions: From Selling Tires to Selling Kilometers
Chloé Renault, Frédéric Dalsace and Wolfgang Ulaga
HEC Paris
Open Innovation at Siemens
Karim R. Lakhani, Katja Hutter and Stephanie Healy Pokrywa
Harvard Business School
Johann Füller
Innsbruck University School of Management
Apple Inc. in 2012
David B. Yoffie and Penelope Rossano
Harvard Business School

Competition winners

Outstanding Case Writer: Hot Topic 'Digital Transformation' Outstanding New Case Writer Outstanding Case Teacher
Hello bank! The Birth of a Mobile Bank
Steve Muylle and Stijn Viaene
Vlerick Business School
UCSD: A Cancer Cluster in the Literature Building? (A & B)
Laurel C. Austin
Copenhagen Business School
Casey Lichtendahl
University of Virginia Darden School of Business
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The Case Centre
UK office: Cranfield University, Wharley End, Beds MK43 0JR, UK
US office: Babson College, Babson Park, Wellesley MA 02457, USA

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit-organisation and registered charity.

© The Case Centre, 2015