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The Case Centre Connect Issue 15

Dear colleague

Welcome to our spring issue of Connect!

This issue is packed with inspiring stories and inspirational people, including Wee Beng Geok, the charismatic founder of the Asian Business Case Centre, who is the interviewee in our ‘5 minutes with…’ feature.

Our featured cases include Samsung’s European Innovation Team, which explores the amazing achievements of a customer-focused initiative, and Media Development Loan Fund, a success story in spite of a reluctant backer. We explore the story behind iDiscoveri – an educational company founded by a visionary entrepreneur, and also highlight a series of cases that focus on corporate social responsibility in Central and Eastern Europe.

Finally, don’t miss our in-depth exploration of cases written from published sources.

Best wishes
The Case Centre team

Using Published Sources to Write Cases
Out now: Teaching & Writing Cases by John Heath
Featured case - iDiscoveri Education Private Limited Featured cases - Internal Dimensions of Corporate Responsibility Featured case - Media Development Investment Fund Featured case - Samsung’s European Innovation Team
iDiscoveri Education Private Limited
Iqbal Quadir and Richard Luecke, The Legatum Center for Development and Entrepreneurship at MIT.
Internal Dimensions of Corporate Responsibility
Kozminski University; CEU Business School; Graduate School of Management, St. Petersburg University; and CSR Ukraine Community. Supported by ABIS.
Media Development Loan Fund (A) & (B)
Swee Sum Lam and Gabriel Henry Jacob, Asia Centre for Social Entrepreneurship and Philanthropy, NUS.
Samsung’s European Innovation Team
Paddy Miller and Thomas Wedell-Wedellsborg, IESE Business School.
Case method workshops
29 JUN - 2 JUL Case Teaching and Case Writing
INSEAD, Fontainebleau, France
Tutors: Martin Kupp and Urs Müller
18 JAN - 22 JAN Case Teaching, Aligning Your Teaching & Research and Case Writing
Rotterdam School of Management, the Netherlands
Tutors: Kamran Kashani, Mark Jenkins and Trevor Williamson
7-8 MAR Creating Compelling Cases
George Washington University, US
Tutor: Urs Müller
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Case competitions

Competition news…

The closing date is fast approaching for the following competition:

See the results for the following competitions:

Interested in entering a case writing competition? Find a list of competitions and competitions for students as well as The Case Centre’s global case competitions.

Bestselling this quarter

Case Method and Specialist Management Disciplines
Li & Fung (Trading) Ltd

Economics, Politics and Business Environment
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

Entrepreneurship
Design Thinking and Innovation at Apple

Ethics and Social Responsibility
Corporate Strategies After the Rana Plaza Disaster in Bangladesh

Finance, Accounting and Control
Balance Sheet Detective

Human Resource Management / Organisational Behaviour
Wolfgang Keller at Konigsbrau-Tak (A)

Knowledge, Information and Communications Systems Management
Digital Marketing at Nike: From Communication to Dialogue

Marketing
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Production and Operations Management
Zara: Staying Fresh and Fast

Strategy and General Management
Tesla Motors

Book chapter
Embracing New Principles: Imagining the Future of Management, from The Future of Management

Management article
What is Strategy?, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?
Grab a coffee and watch a short video guide to CoursePack Creator, your fast and easy way to create one-stop study solutions for students. "I think of cases as if they were like plays in which the students end up taking on roles given their perspectives and experience.” Mary Crossan, Ivey Business School. Read more. “It is very important for a fictional case to be anchored in concrete details that bring it to life, including appropriate and credible vocabulary.” Paul Saintilan, Dean of Collarts. Read more. Some cases mature like fine wine: over a third of the cases we sold last year are over ten years old. Browse our classic cases.
Five minutes with Wee Beng Geok
Out and about
Out and about

We’re attending conferences throughout the year. Come and meet us!

AACSB International Conference (ICAM), Florida, US, 26-28 April

Eastern Academy of Management Meeting, Philadelphia, US, 6-9 May 2015

POMS 26th Annual Conference, Washington DC, US, 8-11 May 2015

American Society for Training & Development, Florida, US, 17-20 May 2015

European Marketing Academy, Leuven, Belgium, 26-29 May 2015

EFMD Annual Conference, Brussels, Belgium, 7-9 June 2015

Outstanding Case Teacher Competition 2015 Browse our 2014 bestselling cases Case Writing Competitions 2015
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The Case Centre
UK office: Cranfield University, Wharley End, Beds MK43 0JR, UK
US office: Babson College, Babson Park, Wellesley MA 02457, USA

The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit-organisation and registered charity.

© The Case Centre, 2015