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The Case Centre Connect Issue 21

Dear colleague

Welcome to the spring issue of Connect!

What happens when a new editor wants to make changes at a highly respected publication? Find out in Tradition and Transition at the Harvard Business Review.

A new water-saving laundry product for India is the subject of Magic Water Saver: Driving Sustainability at the Bottom of the Pyramid; and the best way to grow a valuable brand is explored in Kate Spade New York: Will Expansion Deepen or Dilute the Brand?

In SMGE: Strategic Challenges and Performance Measurement in a Small-Sized Company, inspiring leader, René Vieveen, shares his impressions of taking part in a case. We also cover CEIBS Centre for Family Heritage, interview Dominique Turpin, IMD President and Nestlé Professor, in ‘5 minutes with’, and explore the case method and employability.

Best wishes
The Case Centre team

Keeping it in the family at CEIBS
Problem-based learning
Featured case - Kate Spade New York: Will Expansion Deepen or Dilute the Brand? Featured case - Magic Water Saver: Driving Sustainability at the Bottom of the Pyramid Featured case - SMGE: Strategic Challenges 
and Performance Measurement in a Small-Sized Company Featured case - Tradition and Transition at the Harvard Business Review
Kate Spade New York: Will Expansion Deepen or Dilute the Brand?
Eva Ascarza and Keith Todd Wilcox, Columbia Business School.
Magic Water Saver: Driving Sustainability at the Bottom of the Pyramid
Shilpa Madan, Nanyang Business School and Sanjaya Singh Gaur, Sunway University Business School.
SMGE: Strategic Challenges and Performance Measurement in a Small-Sized Company
Biljana Pesalj, Rotterdam Business School and René Vieveen, Superior Manufacturing Group Europe.
Tradition and Transition at the Harvard Business Review
Jeremy B. Dann, Greif Center for Entrepreneurial Studies at USC Marshall School of Business.
Case method events
5 July PDW: Bringing Business into the Classroom with Cases
Academy of Marketing 2016 Conference, UK
Tutor: Scott Andrews
11-15 JUL Successful Case Teaching, Cases and Beyond: New Methods and Materials and Writing Effective Cases
Vlerick Business School, Belgium
Tutors: Martin Kupp and Urs Müller
1-3 DEC PDW: Case Development
ICMC 2016, India
Tutor: Trevor Williamson
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
Five minutes with Dominique Turpin
Latest bestsellers

Case Method and Specialist Management Disciplines
Commercial Customer Service at Bank One

Economics, Politics and Business Environment
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)

Entrepreneurship
Rent the Runway

Ethics and Social Responsibility
Kweku Adoboli at UBS

Finance, Accounting and Control
Ocean Carriers

Human Resource Management / Organisational Behaviour
Anna Frisch at AESCH AG: Initiating Lateral Change

Knowledge, Information and Communications Systems Management
Netflix: Leveraging Big Data to Predict Entertainment Hits

Marketing
Aqualisa Quartz: Simply a Better Shower

Production and Operations Management
Zara

Strategy and General Management
Chipotle Mexican Grill, Inc.: Food with Integrity

Book chapter
Get All the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
Values in Tension: Ethics Away From Home, from Harvard Business Review

Browse more popular teaching materials >

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It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Meet Jamie Rundle, Senior Lecturer at Sheffield Business School, UK, who believes undergraduates benefit enormously from learning with cases. 

“Writing cases, teaching with cases, and organising workshops on case writing and teaching are some of the best parts of my job.”
Pierre Chandon, INSEAD. Read more.

"Effective teaching notes are essential in helping instructors deliver a great classroom experience with the case."
P. Fraser Johnson, Ivey Business School. Read more.

Our latest compilation of worldwide bestsellers is now available. This is a great place to start if you’re looking for some fresh inspiration in the classroom.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition? Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

POMS 27th Annual Conference, Florida, US, 6-9 May 2016

EMAC 45th Annual Conference, Oslo, Norway, 24-27 May 2016

EURAM Conference, Paris, France, 1-4 June 2016

EurOMA 2016, Trondheim, Norway, 17-22 June 2016

Academy of International Business (AIB) Annual Meeting, New Orleans, US, 27-30 June 2016

Academy of Marketing 2016 Conference, Newcastle, UK, 4-7 July 2016*

AOM 2016, California, US, 5-9 August 2016

*Look out for news of PDWs being run by The Case Centre at these events.

Do you have star quality? Enter our cose competitions New at The Case Centre: cases from INSEEC Teaching undergraduates? Reach for a case
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The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit-organisation and registered charity.

© The Case Centre, 2016