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The Case Centre Connect Issue 25

Dear colleague

Welcome to the New Year issue of Connect!

After 12 weeks of public trading, Ferrari’s share price had slid nearly 30%. How can it step up a gear? Find out in our featured case. You can also discover how Naked Wines changed the economics of the wine industry, and why a surgeon’s unplanned visit to a US hospital led to improvements in transplant services for Hispanic patients.

Our fourth featured case explores the huge problems faced by Mylan over the high cost of its anti-allergy EpiPen. How could it be justified? Even the US government had started to ask questions.

We also interview Gina Vega for our ‘5 minutes with’ feature; offer more insights into assessing participation in case classes in the second of two features; and explore copyright issues in a special report from expert, Clare Painter.

Best wishes
The Case Centre team

‘Student writes’: The Case Project Guide
Assessing Participation in Case Classes - Challenges & solutions
Featured case - Ferrari: Valuing the Prancing Horse Featured case - NakedWines.com Featured case - Pricing the EpiPen: This is Going to Sting Featured case - With a Little Help from “Nuestros Amigos”:
Hispanics and Kidney Transplants
Ferrari: Valuing the Prancing Horse
Michael H. Moffett, Thunderbird School of Global Management.
NakedWines.com
John Mullins and Tiffany Putimahtama, London Business School.
Pricing the EpiPen: This is Going to Sting
Thomas J Steenburgh, Darden School of Business.
With a Little Help from “Nuestros Amigos”: Hispanics and Kidney Transplants
Julie Hennessy, Kellogg School of Management.
Case method events
2 JUN Undergraduates and Cases: Transform your Teaching
Friends House, London, UK
Chaired by Scott Andrews with various presenters
11-15 JUL Successful Case Teaching, Mastering Multimedia and Writing Effective Cases
IE Business School, Spain
Tutors: Urs Müller, Martin Rodriguez and Martin Kupp
23-23 Nov Customised workshops
Our expert-led case method workshops can be customised to your exact requirements.
23 Oct Student sessions
Great case classes need students who understand cases. Our workshops at universities help students get the most out of the case method.
Five minutes with Gina Vega
Latest bestsellers

Case Method and Specialist Management Disciplines
Amore Frozen Foods (A): Macaroni and Cheese Fill Targets

Economics, Politics and Business Environment
Freemark Abbey Winery

Entrepreneurship
How Venture Capitalists Evaluate Potential Venture Opportunities

Ethics and Social Responsibility
Guaranty Trust Bank Plc Nigeria (A)

Finance, Accounting and Control
Citibank: Performance Evaluation

Human Resource Management / Organisational Behaviour
Ricardo Semler: A Revolutionary Model of Leadership

Knowledge, Information and Communications Systems Management
Ohio Polymer Inc

Marketing
Hubspot: Inbound Marketing and Web 2.0

Production and Operations Management
Barilla Spa (A)

Strategy and General Management
Uber: Changing the Way the World Moves

Book chapter
Get All the Parties Right: Setting up the Right Negotiation, from 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

Management article
Leading by Leveraging Culture, from California Management Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Urs Müller, Lecturer and Head of the Practice Group Consumer Goods and Retail at ESMT, discusses why cases are so effective as a teaching tool and how to improve participation in the classroom.

“As a former manager pursuing a second career in academia, I believe that case teaching helps students bridge the worlds of ideas and practice in an engaging and transformational way.” – Jill Avery, Senior Lecturer, Harvard Business School. Read more

"With a pre-defined focal learning point, it is straightforward to build the case narrative, select the different protagonists … and set the stage for the built-in tension within the case." – Ben M Bensaou, Professor, INSEAD. Read more

We add new cases, articles and book chapters to our collection every month, so why not try something different? It’s fast and easy to explore our latest additions.

Competition news…

Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition? Find a list of competitions and competitions for students.

Out and about
Out and about

We exhibit at conferences throughout the year. Come and meet us!

2017 EFMD Conference for Deans & Directors General, University of Ljubljana, Slovenia, 2-3 February 2017

Federation of Business Disciplines, Southwest Academy of Management and Southwest Decision Sciences Institute, Little Rock, AR, USA, 8-11 March 2017

Northeast Decision Sciences Institute, Springfield, MA, USA, 22-25 March 2017

AACSB International Conference & Annual Meeting, Houston, TX, USA, 23-25 April 2017

Look out for news of PDWs being run by The Case Centre at these events.

Do you have star quality? Enter our cose competitions New at The Case Centre - cases from ISB Go multimedia with IE Business School
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The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2017