Urs Müller discusses the case method

Urs MuellerUrs Müller, Lecturer and Head of the Practice Group Consumer Goods and Retail at ESMT, explains why he believes cases are so effective and offers some specific ideas on dealing with unprepared students and how to increase participation in the classroom.

Urs also explores case writing, drawing on his extensive experience to discuss what makes a case exceptional and which cases he most admires. Finally, he discusses the benefits of attending a case method workshop.

Case writing

Case teaching

Case workshops

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