Standing out from the crowd: Pierre Chandon
Meet Pierre Chandon, winner of our Outstanding Contribution to the Case Method Award 2016. In these videos he discusses his passion for the case method, offers some key insights, and shares his approach to case writing and teaching. Pierre is L’Oréal Chaired Professor of Marketing, Innovation and Creativity, INSEAD, France, and Director of the INSEAD Sorbonne Behavioural Lab.
Help your students excel
Our Student Sessions are a cost-effective way to ensure your students get the most from the case method and will introduce them to the excitement and exhilaration of case learning. They will:
- understand how to approach a case
- know how to identify and analyse key issues
- participate confidently in class discussions
- write effectively about a case for an assignment or exam.