Top 50 Cases - No. 1

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No. 1 - easyJet: The Web's Favourite Airline

Discover why the authors think this case has been so popular over the last 50 years.

“It is hard to explain why the easyJet case is number 1. It is an easy to identify category, elucidating a strategy, low cost airlines, that was just emerging in Europe, and had a colourful protagonist in Stelios. It is also a case that can be used by faculty in a variety of disciplines like strategy, marketing, operations, innovation and entrepreneurship. Furthermore, it is easy to read and with a detailed teaching note. The first time I taught it, the student reaction told me that we had a hit. But for it to be so successful, luck is also involved as there are so many great cases .”
Nirmalya Kumar
Brian Rogers
“This is a fun case that features a charismatic CEO, an exciting business challenge and a product that most people have a strong opinion about and often enjoy. It’s also a case that stirs emotion. For so many, an emotional attachment to something is often a springboard to learning. I’ve never come across a student who’s read the case and doesn’t remember it, or an educator who’s taught the case and didn’t have fun teaching it.”
Brian Rogers

Author perspective

Discover why the authors think this case has been so popular over the last 50 years.

“It is hard to explain why the easyJet case is number 1. It is an easy to identify category, elucidating a strategy, low cost airlines, that was just emerging in Europe, and had a colourful protagonist in Stelios. It is also a case that can be used by faculty in a variety of disciplines like strategy, marketing, operations, innovation and entrepreneurship. Furthermore, it is easy to read and with a detailed teaching note. The first time I taught it, the student reaction told me that we had a hit. But for it to be so successful, luck is also involved as there are so many great cases .”
Nirmalya Kumar
Brian Rogers
“This is a fun case that features a charismatic CEO, an exciting business challenge and a product that most people have a strong opinion about and often enjoy. It’s also a case that stirs emotion. For so many, an emotional attachment to something is often a springboard to learning. I’ve never come across a student who’s read the case and doesn’t remember it, or an educator who’s taught the case and didn’t have fun teaching it.”
Brian Rogers

The authors

Brian Rogers
Brian Rogers
Research Associate (when the case was written)
About the top 50 cases

To celebrate our 50th anniversary, we’ve compiled a list of our top 50 bestselling cases worldwide from 1973-2023. #Top50Cases

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Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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