If you wish to refer to The Case Centre, use our logo, or link to our site, please follow the brand guidelines provided below. If you require something customised for your publication, site or event please contact us.
Referring to The Case Centre
Our name is ‘The Case Centre’. (All three words are always capitalised.)
Describing what we do
You are welcome to use any text from our website, including the summary information below.
About The Case Centre
The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.
Richard McCracken has been the Director of The Case Centre since March 2008. He oversees The Case Centre’s global operations from its UK office.
Using our logo
For ease of use we provide a variety of logos in the logo pack you can download below. The pack includes full guidelines on usage, please ensure you follow them.
- Whenever possible the logo should be used on a white background, if used on a coloured background guidelines provided in downloadable pack below must be followed.
- The logo must not be used on busy/patterned backgrounds or backgrounds with a similar colour to the logo.
- The logo should not be stretched, cut apart, altered or changed in any way.
- The logo must always have a bounding box or ‘clear space’ around it, further details are provided in the downloadable pack below.
Approval of usage
We ask that details of any links, references or logo usage are provided to us. Please email Antoinette Mills with full details (link to page, pdf example of use etc).