Brand guidelines

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If you wish to refer to The Case Centre, use our logo, or link to our site, please follow the brand guidelines provided below. If you require something customised for your publication, site or event please contact us.

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Referring to The Case Centre

Our name

Our name is ‘The Case Centre’. (All three words are always capitalised.)

Describing what we do

You are welcome to use any text from our website, including the summary information below.

About The Case Centre

The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

Our Director

Richard McCracken has been the Director of The Case Centre since March 2008. He oversees The Case Centre’s global operations from its UK office.

View Richard's biography.

Download a high-resolution photo of Richard.

Using our logo

For ease of use we provide a variety of logos in the logo pack you can download below. The pack includes full guidelines on usage, please ensure you follow them.

General guidelines

  • Whenever possible the logo should be used on a white background, if used on a coloured background guidelines provided in downloadable pack below must be followed.
  • The logo must not be used on busy/patterned backgrounds or backgrounds with a similar colour to the logo.
  • The logo should not be stretched, cut apart, altered or changed in any way.
  • The logo must always have a bounding box or ‘clear space’ around it, further details are provided in the downloadable pack below.

Download our logo pack and guidelines.

Approval of usage

We ask that details of any links, references or logo usage are provided to us. Please email Antoinette Mills with full details (link to page, pdf example of use etc).

Get in touch

If you have any queries about the resources provided in this section please contact our Media Team.
Media and Systems Development Manager
t
+44 (0)1234 756416
Paddy Day
Media and Content Developer
t
44 (0)1234 756428

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Get our newsletter

Stay in touch with all the latest case news and views in our free newsletter, Connect.

Read it online or sign up to have it delivered direct to your inbox!