19 November 2024
New book: The Ultimate Case Guide
Master the case method with The Ultimate Case Guide, an essential new book for educators across all management disciplines.
Written by case experts Martin Kupp and Urs Mueller, The Ultimate Case Guide explores the historical roots and modern applications of the case method. It offers tools to create engaging learning environments, and provides practical guidance to craft cases that connect theory with practice.
Martin and Urs said: "The Ultimate Case Guide would not have been possible without the invaluable input of hundreds of participants in our case teaching and case writing workshops. Their questions, contributions, and feedback inspired us to develop a rich collection of examples, ideas, solutions, and practical 'hacks' to enhance not only our own approach to case teaching and writing, but also to support a growing community of passionate case method practitioners. We extend our thanks to the team at The Case Centre, as well as our schools, ESCP Business School and SDA Bocconi School of Management. A very special thank you also goes to our remarkable mentor, Derek Abell."
About the authors
Martin and Urs are both award-winning, bestselling case authors who have been teaching with case studies for nearly two decades in diverse settings worldwide. Through their collaboration with The Case Centre, they have trained more than 1,500 participants at over 50 workshops across the globe, sharing their expertise in case teaching and writing. Martin is Professor for Entrepreneurship and Strategy at ESCP Business School and Urs is Associate Professor of Practice at SDA School of Management.
Get the book
The Ultimate Case Guide is published by ]u[ Ubiquity Press and is available digitally for free via The Case Centre's website.
Learn more from Martin and Urs
Are you new to case writing or keen to sharpen your case writing skills?
On 30 June and 1 July 2025, Martin and Urs will be leading an in-person case writing workshop at IESE Business School, Spain. The workshop will give you the knowledge and confidence you need to create your own highly effective teaching cases. It is ideal for those with little or no experience of writing cases, as well as more experienced case authors, who want to learn even more about the ‘tricks of the trade’, and spend some time working on their ideas in a structured process approach that is formed around the idea of rapid prototyping.
