Tuesday 6 September 2022 INSEAD, Fontainebleau Campus, France
The Case Centre visited INSEAD’s Europe Campus in Fontainebleau on Tuesday 6 September for the last Case Awards presentation of 2022.
The Case Centre CEO Vicky Lester attended a celebratory lunch to present N Craig Smith - Ethics and Social Responsibility category winner - and Joerg Niessing and Anne-Marie Carrick - Marketing category winners - with their trophies.
Vicky said: "INSEAD has a proud reputation of success when it comes to the Case Awards, as they’ve won 97 times in the 32 years we’ve been holding them.
"Craig, Joerg and Anne-Marie are our latest winning authors from INSEAD. Both of their cases are captivating and immersive and you can tell why they’ve been adopted so many times. There are many lessons that can be taken from the cases and they really do bring the real world into the classroom."
Craig, INSEAD Chaired Professor of Ethics and Social Responsibility, was the first to receive his trophy thanks to his winning case Volkswagen’s Emissions Scandal: How Could It Happen?, which was co-authored by investigative reporter and case writer Erin McCormick.
It was then the turn of Marketing winners Joerg, Senior Affiliate Professor of Marketing, and Anne-Marie, Senior Research Associate. The winning case waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing was a success story for INSEAD all round, as the company’s Founder and CEO, Martin Donald Murray, was one of Joerg’s former students. The case was also co-authored by Carla Baumer, former Marketing Director at waterdrop®.
Lily said: "I’d like to congratulate all of our winners from INSEAD.
"Cases are a very important part of the teaching process here, as the case method is a great way of delivering theory and knowledge in the classroom.
"Furthermore, cases are sold thousands of times globally so you can see the huge impact of the case method."
Hear from the winners
Craig and Joerg share insights into what winning the award means to them, why they think their award-winning case is popular, and their top case writing tips.
Craig Smith, INSEAD Chaired Professor of Ethics and Social Responsibility.
Joerg Niessing, Senior Affiliate Professor of Marketing.