Monday 18 September 2023 Copenhagen Business School, Denmark
The Case Centre CEO Vicky Lester presented the Free Case award to Attila Márton and Whitney Byrn at Copenhagen Business School on Monday 18 September.
Attila (Associate Professor) and Whitney (External Lecturer) were presented with their prize – CBS’ third success in the category (2018, 2019, 2023) – at a ceremony attended by Anna Thomasson (Dean of Education), Hanne Harmsen (Vice Dean for Green Transition), Lavinia-Cristina Iosif-Lazar (Principles of Responsible Management Project Lead) and faculty and staff.
Anna said: “I’d like to thank Attila and Whitney for writing an amazing case, which has created a great buzz. All the reviews and comments of the case, and the wide use of it, is amazing. Congratulations!”
She continued: “I’ve seen first-hand how the theoretical toolbox and concepts we serve students with at Copenhagen Business School is brought to life through the use of cases. Cases are a steep learning curve for students, especially through initiatives such as case competitions, where they have to use their problem-solving skills. It’s also fun working with cases and I’m glad we can contribute to this way of learning here at CBS.”
Attila and Whitney won the Free Case category for their case LookOut: Visionary Entrepreneurship in a Digital World, which focuses on a mobile app that connects blind people with a global pool of volunteers.
Vicky commented: “From all of us at The Case Centre, a huge congratulations to Attila and Whitney on their winning case. I can see how well the case has been received and how it has been adopted around the world. It’s an honour to present the Free Case award to Attila and Whitney.”
Attila and Whitney were keen to stress the importance of working together as a duo, and the support they received from CBS’ Principles of Responsible Management team, which develops the School’s free case collection.
Whitney said: “I very much appreciate the opportunity Attila gave to me to work on this case and the confidence he had in me to write it. Working with Attila was fantastic. He was my advisor when I came back to Copenhagen Business School as a graduate ten years ago and we work really well together.
“We’re very honoured to win this award.”
Attila added: “I’d like to say a big thanks to the Principles of Responsible Management office for their help with the case. It wasn’t an easy case to write. And a special thanks to Whitney, who I’ve worked with for a long time. The case reads brilliantly and Whitney was responsible for calling the protagonists, conducting the interviews and writing the narrative. It was a pleasure to work with Whitney.”
Hear from the winners
Attila and Whitney share their insights into what winning the award means to them, why they think their winning case is popular, and their top case writing tips.
