Winner: Outstanding Contribution to the Case Method – Shimin Chen

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Shimin Chen won the Outstanding Contribution to the Case Method Award at The Case Centre Awards and Competitions 2024. #CaseAwards2024

Shimin Chen is the winner of the Outstanding Contribution to the Case Method Award 2024. Shimin is an award-winning case author and dedicated to advancing the use of China-focused cases at China Europe International Business School (CEIBS) and in business schools across China and the world.

Shimin Chen Teaching

Illustrious career

Enjoying over 30 years in the teaching profession, Shimin has delivered degree and executive education programmes at universities in China, Hong Kong SAR and America. Shimin is currently Zhu Xiaoming Chair Professor in Accounting, Associate Dean and Case Center Director at CEIBS.

A passionate case teacher, writer and ambassador, Shimin has won an array of case writing awards, including success in the Global Contest for the Best China-focused Cases.

Shimin has also been keen on promoting case writing methodology, working with CEIBS’ case research team to publish a book on questions and answers around case writing to mark the school’s 30th anniversary.

Advancing the case method

Since 2016 Shimin has served as the Director of the CEIBS Case Center. During this time, Shimin has expanded the Case Master Development Camp from two classes to four classes a year, where CEIBS professors demonstrate best case teaching practices and share relevant experiences in case development. Open to faculty members worldwide, 24 camps have taken place with over 1,630 participants from 330 business schools in 20 countries. In addition to organising and leading, Shimin has taught at 14 camps since 2019.

In 2022, Shimin worked with CEIBS’ case writing team to initiate the Case Co-creation Community, a training programme for faculty members of business schools in China. It brings together case companies to provide projects on-site, aiming to build an ecosystem conducive to case development, use, and publication.

Furthermore, Shimin has been instrumental in expanding ChinaCases.org’s user base to increase case usage in China. He has visited countless schools and conducted workshops and talks on case teaching, writing, and publication. As a result, at the end of 2023, 8,000 faculty members from 100 schools and institutions now enjoy access to the case library, compared to 2,400 faculty members from 23 schools in 2019. The work of Shimin and his team has seen the usage of cases in classroom teaching in China grow from 100,000 case copies in 2019 to 300,000 in 2023.

Case teaching and writing prowess

Shimin has won a number of awards, most notably in the Global Contest for the Best China-focused Cases, run by CEIBS. Founded in 2015, more than 2,000 cases have been submitted by over 350 schools and institutions globally.

In 2019, Shimin won the Nomination Case Award, the first and second prizes in 2021, and first prize a year later.

His case teaching expertise is also much admired by students, with an average teaching evaluation standing at 4.89 on a five-point scale.

HEAR FROM SHIMIN 

The power of case-based learning

Shimin said: “Unlike other approaches, case-based learning centres around real-world business dilemmas and challenges. By presenting complex situations faced by actual companies, the case method puts students in the shoes of a decision-maker to explore and analyse different perspectives and develop possible solutions. It can quickly boost students' ability to apply management concepts, frameworks, theories, or analytical tools, collaborate with stakeholders with different interests, and acquire management expertise and wisdom through the process.

“Furthermore, by shifting from an instructor-centred to a learner-centred approach, with students taking roles and ownership, the case method makes learning engaging, fun, and effective.”

Importance of the case method at CEIBS

He explained: “There is a natural alignment between the case method and the CEIBS mission of educating responsible leaders versed in 'China Depth, Global Breadth.'

Shimin Chen Teaching lecture

“Co-founded by the Chinese government and European Union in 1994, CEIBS offers many business programmes, including MBA, Finance MBA, EMBA, Global EMBA, Hospitality EMBA, DBA, and Executive Education, in multiple campuses in Shanghai, Beijing, Shenzhen, Zurich in Switzerland and Accra in Ghana. It is in the School's DNA to emphasise high-quality teaching and research equally.

“Alongside traditional academic inquiry and pedagogical research, we encourage and recognise real-situation research, such as case studies, as one of the most impactful forms of intellectual contribution. Over the 30 years of CEIBS' history, the case method has contributed significantly to improving teaching effectiveness by connecting theory to practice and empowering students with meta-skills like no other form of teaching.

“Furthermore, our engagement with the business community through case studies also motivates and helps companies examine and reflect on their practices, leading to a positive and broader societal impact and enhancing the thought leadership and prestige of CEIBS and its faculty.”

The need for China-focused cases

Shimin continued: “Since joining the World Trade Organization more than 20 years ago, China has grown from the sixth to the second-largest economy in the world, moving forward with solid vitality. Innovations, explorations, new technologies, and emerging business models provide rich ground and inspiration for management education. The case method did not exist in China until the early 1980s, but gradually gained acceptance in China's management education community. There is a shortage of localised cases, particularly those that address evolving practices and challenges in China's unique environment.

“Given the differences in cultural and institutional environments between the East and West, the management concepts and experiences from Western countries may not work for the Chinese market. There is much to share and learn from each other. As China continues to advance high-standard opening-up, there are immense opportunities for multilateral cooperation and investment, fuelled by new growth driven by technological innovation, digital transformation, and decarbonisation. It is, therefore, imperative for CEIBS to make its best efforts to develop China-themed cases. This is not only for serving CEIBS' own teaching needs but also for the needs of global business schools for China-focused cases. CEIBS now develops about 100 new cases annually and distributes a steady number of selected entries yearly through Harvard Business Publishing, Ivey Publishing, and The Case Centre. Developing high-impact cases has become part of the School's core competitiveness.”

Case method success in China

He added: “Without question, China has enormous potential for case usage and development as thousands of colleges and universities offer business programmes. Thanks to years of effort by business schools in China with guidance from the Ministry of Education (MOE) and support from the regional Education Commissions, the case method has grown in popularity. As a practical approach to improving education quality, it has become a priority in response to the national demand for management education reform.

“With support from the Shanghai Municipal Education Commission and top-tier business schools in the city, CEIBS has operated a China-focused case library, ChinaCases.Org, since 2013. As of the end of 2023, ChinaCases.Org has collected 2,763 cases, serving 8,000 faculty members from 100 schools and institutions in China. Cumulatively, the case usage has reached one million copies in classroom teaching.

“While, in recent years, we have organised many school visits, case method workshops, and city and regional events to promote the case method, there is still a massive demand by faculty in all disciplines for various aspects of the case method, including how to select appropriate cases, conduct effective case teaching, and develop high-quality cases. Looking forward, we firmly believe that more renowned business schools and institutions worldwide with solid track records in the case method will recognise the vast opportunities in China's management education market. We are willing to work with them to serve the growing needs for diversified cases with global perspectives.”

Commitment to growing the case method

He commented: “I feel excited and fulfilled by playing various roles in the case method as they complement and enrich each other. Developing cases compels me to conduct vigorous research on important issues, learn from outstanding cases from other authors, and improve cases based on feedback from the classroom. Once a case is published, its impact grows with its adoption by other business schools and its popularity with students.

Shimin Chen Teaching

“Although I have been teaching various programmes at CEIBS for close to 16 years, the number of students I can influence is still limited. Serving as an ambassador for the case method to interact with faculty members in China and overseas greatly extends my reach to a much larger scale. From 2016 to 2023, the CEIBS Case Center has hosted 24 Case Master Development Camps, with participation from over 1,630 faculty from 330 business schools in 20 countries and regions. I have taught 14 camps since 2019, accompanied our business development team to numerous business schools, and delivered case-related workshops at many city and regional events. As the chief editor of ChinaCases.Org, I work with many business school professors who are passionate about the case method in various ways, such as reviewing cases for our global case writing contest, conducting case teaching and writing workshops, and promoting our case library.

“A Chinese proverb says, "A single spark can start a prairie fire." I firmly believe that with collective efforts, more and more faculty members will recognise the value of the case method and contribute significantly to Chinese management education in the next few years.”

A team effort

Shimin said: “I am thrilled and honoured to receive the Outstanding Contribution to the Case Method Award. This award is not just for me but a true celebration of all the hard work by the entire school and our case community over the years, particularly the CEIBS' Presidents and Deans, the CEIBS faculty, our Case Center colleagues, our supporters (the Shanghai Municipal Education Commission, the Shanghai Academic Degrees Office and the Shanghai MBA Education Steering Committee), and our community stakeholders (case companies, CEIBS alums and students, and case reviewers).

 “The rapid development of the CEIBS Case Center and ChinaCases.Org over the years comes from the considerable investment by the School, the strong support of our stakeholders, and the hard work of our team members. I am most proud to be a facilitator in this process, integrating various resources to maximise their value, particularly the evolvement of the Case Center into three dedicated professional teams.

“Our case development team, consisting of more than a dozen full-time case researchers, works closely with CEIBS faculty on case texts and teaching notes. Our case publishing team further ensures case quality in substance and formality through rigorous review and evaluation processes and editorial services. Our marketing and business development team exposes our institutional users directly to empower management education in China with the case method. This organisational structure enables adaptability and scalability to support creating and disseminating high-impact knowledge through case studies and case library usage.”

Final word

He concluded: “We are very grateful to The Case Centre for recognising our unwavering efforts in promoting the case method in China. We will continue on this path and empower more faculty members with case pedagogy.”

TESTIMONIALS 

Hear about Shimin's case method impact.

“Over the past six-and-a-half years since serving as Director of the CEIBS Case Center, Professor Chen has contributed significantly above and beyond the call of duty in promoting the case method, including gaining the School’s strong support and commitment, expanding the size of a China-themed case library while ensuring the quality and diversity of included cases, serving the management education in China, and strengthening the international collaboration of case studies.

“Under Professor Chen’s leadership, the volume, quality, and impact of CEIBS cases has grown tremendously. These cases support classroom teaching, substantially improve our students’ learning experiences, and serve the School’s mission of education responsible leaders versed in ‘China Depth, Global Breadth’.

“Also, with support from the Shanghai Municipal Education Commission and top-tier business schools in the city, CEIBS started building a China-focused case library, ChinaCases.Org, in 2013 to further management education in China and share Chinese experiences with scholars worldwide. During Professor Chen’s tenure as the chief editor of the case library, the quantity and quality of the case collection has substantially improved.”

Frank Bournois, Vice President and Dean, Professor of General Management and Leadership, CEIBS.

“The board of trustees is delighted to award the 2024 Outstanding Contribution to the Case Method prize to Professor Shimin Chen.

“Professor Chen is an extremely deserving winner. The impact he has had on advancing the case method in China, and on bringing China-focused cases to the global business education sector, is extraordinary. His dedication to, and enthusiasm for, the case method is evident throughout his work.”

Ruth Bender, Chair of The Case Centre's Board of Trustees. The Board selects the recipient of this award from a list of nominees made by the case community.

THE RECIPIENT 

The recipient

Shimin Chen is the winner of the Outstanding Contribution to the Case Method Award 2024. Shimin is an award-winning case author and dedicated to advancing the use of China-focused cases at China Europe International Business School (CEIBS) and in business schools across China and the world.

Shimin Chen Teaching

Illustrious career

Enjoying over 30 years in the teaching profession, Shimin has delivered degree and executive education programmes at universities in China, Hong Kong SAR and America. Shimin is currently Zhu Xiaoming Chair Professor in Accounting, Associate Dean and Case Center Director at CEIBS.

A passionate case teacher, writer and ambassador, Shimin has won an array of case writing awards, including success in the Global Contest for the Best China-focused Cases.

Shimin has also been keen on promoting case writing methodology, working with CEIBS’ case research team to publish a book on questions and answers around case writing to mark the school’s 30th anniversary.

Advancing the case method

Since 2016 Shimin has served as the Director of the CEIBS Case Center. During this time, Shimin has expanded the Case Master Development Camp from two classes to four classes a year, where CEIBS professors demonstrate best case teaching practices and share relevant experiences in case development. Open to faculty members worldwide, 24 camps have taken place with over 1,630 participants from 330 business schools in 20 countries. In addition to organising and leading, Shimin has taught at 14 camps since 2019.

In 2022, Shimin worked with CEIBS’ case writing team to initiate the Case Co-creation Community, a training programme for faculty members of business schools in China. It brings together case companies to provide projects on-site, aiming to build an ecosystem conducive to case development, use, and publication.

Furthermore, Shimin has been instrumental in expanding ChinaCases.org’s user base to increase case usage in China. He has visited countless schools and conducted workshops and talks on case teaching, writing, and publication. As a result, at the end of 2023, 8,000 faculty members from 100 schools and institutions now enjoy access to the case library, compared to 2,400 faculty members from 23 schools in 2019. The work of Shimin and his team has seen the usage of cases in classroom teaching in China grow from 100,000 case copies in 2019 to 300,000 in 2023.

Case teaching and writing prowess

Shimin has won a number of awards, most notably in the Global Contest for the Best China-focused Cases, run by CEIBS. Founded in 2015, more than 2,000 cases have been submitted by over 350 schools and institutions globally.

In 2019, Shimin won the Nomination Case Award, the first and second prizes in 2021, and first prize a year later.

His case teaching expertise is also much admired by students, with an average teaching evaluation standing at 4.89 on a five-point scale.

HEAR FROM SHIMIN 

Hear from Shimin

The power of case-based learning

Shimin said: “Unlike other approaches, case-based learning centres around real-world business dilemmas and challenges. By presenting complex situations faced by actual companies, the case method puts students in the shoes of a decision-maker to explore and analyse different perspectives and develop possible solutions. It can quickly boost students' ability to apply management concepts, frameworks, theories, or analytical tools, collaborate with stakeholders with different interests, and acquire management expertise and wisdom through the process.

“Furthermore, by shifting from an instructor-centred to a learner-centred approach, with students taking roles and ownership, the case method makes learning engaging, fun, and effective.”

Importance of the case method at CEIBS

He explained: “There is a natural alignment between the case method and the CEIBS mission of educating responsible leaders versed in 'China Depth, Global Breadth.'

Shimin Chen Teaching lecture

“Co-founded by the Chinese government and European Union in 1994, CEIBS offers many business programmes, including MBA, Finance MBA, EMBA, Global EMBA, Hospitality EMBA, DBA, and Executive Education, in multiple campuses in Shanghai, Beijing, Shenzhen, Zurich in Switzerland and Accra in Ghana. It is in the School's DNA to emphasise high-quality teaching and research equally.

“Alongside traditional academic inquiry and pedagogical research, we encourage and recognise real-situation research, such as case studies, as one of the most impactful forms of intellectual contribution. Over the 30 years of CEIBS' history, the case method has contributed significantly to improving teaching effectiveness by connecting theory to practice and empowering students with meta-skills like no other form of teaching.

“Furthermore, our engagement with the business community through case studies also motivates and helps companies examine and reflect on their practices, leading to a positive and broader societal impact and enhancing the thought leadership and prestige of CEIBS and its faculty.”

The need for China-focused cases

Shimin continued: “Since joining the World Trade Organization more than 20 years ago, China has grown from the sixth to the second-largest economy in the world, moving forward with solid vitality. Innovations, explorations, new technologies, and emerging business models provide rich ground and inspiration for management education. The case method did not exist in China until the early 1980s, but gradually gained acceptance in China's management education community. There is a shortage of localised cases, particularly those that address evolving practices and challenges in China's unique environment.

“Given the differences in cultural and institutional environments between the East and West, the management concepts and experiences from Western countries may not work for the Chinese market. There is much to share and learn from each other. As China continues to advance high-standard opening-up, there are immense opportunities for multilateral cooperation and investment, fuelled by new growth driven by technological innovation, digital transformation, and decarbonisation. It is, therefore, imperative for CEIBS to make its best efforts to develop China-themed cases. This is not only for serving CEIBS' own teaching needs but also for the needs of global business schools for China-focused cases. CEIBS now develops about 100 new cases annually and distributes a steady number of selected entries yearly through Harvard Business Publishing, Ivey Publishing, and The Case Centre. Developing high-impact cases has become part of the School's core competitiveness.”

Case method success in China

He added: “Without question, China has enormous potential for case usage and development as thousands of colleges and universities offer business programmes. Thanks to years of effort by business schools in China with guidance from the Ministry of Education (MOE) and support from the regional Education Commissions, the case method has grown in popularity. As a practical approach to improving education quality, it has become a priority in response to the national demand for management education reform.

“With support from the Shanghai Municipal Education Commission and top-tier business schools in the city, CEIBS has operated a China-focused case library, ChinaCases.Org, since 2013. As of the end of 2023, ChinaCases.Org has collected 2,763 cases, serving 8,000 faculty members from 100 schools and institutions in China. Cumulatively, the case usage has reached one million copies in classroom teaching.

“While, in recent years, we have organised many school visits, case method workshops, and city and regional events to promote the case method, there is still a massive demand by faculty in all disciplines for various aspects of the case method, including how to select appropriate cases, conduct effective case teaching, and develop high-quality cases. Looking forward, we firmly believe that more renowned business schools and institutions worldwide with solid track records in the case method will recognise the vast opportunities in China's management education market. We are willing to work with them to serve the growing needs for diversified cases with global perspectives.”

Commitment to growing the case method

He commented: “I feel excited and fulfilled by playing various roles in the case method as they complement and enrich each other. Developing cases compels me to conduct vigorous research on important issues, learn from outstanding cases from other authors, and improve cases based on feedback from the classroom. Once a case is published, its impact grows with its adoption by other business schools and its popularity with students.

Shimin Chen Teaching

“Although I have been teaching various programmes at CEIBS for close to 16 years, the number of students I can influence is still limited. Serving as an ambassador for the case method to interact with faculty members in China and overseas greatly extends my reach to a much larger scale. From 2016 to 2023, the CEIBS Case Center has hosted 24 Case Master Development Camps, with participation from over 1,630 faculty from 330 business schools in 20 countries and regions. I have taught 14 camps since 2019, accompanied our business development team to numerous business schools, and delivered case-related workshops at many city and regional events. As the chief editor of ChinaCases.Org, I work with many business school professors who are passionate about the case method in various ways, such as reviewing cases for our global case writing contest, conducting case teaching and writing workshops, and promoting our case library.

“A Chinese proverb says, "A single spark can start a prairie fire." I firmly believe that with collective efforts, more and more faculty members will recognise the value of the case method and contribute significantly to Chinese management education in the next few years.”

A team effort

Shimin said: “I am thrilled and honoured to receive the Outstanding Contribution to the Case Method Award. This award is not just for me but a true celebration of all the hard work by the entire school and our case community over the years, particularly the CEIBS' Presidents and Deans, the CEIBS faculty, our Case Center colleagues, our supporters (the Shanghai Municipal Education Commission, the Shanghai Academic Degrees Office and the Shanghai MBA Education Steering Committee), and our community stakeholders (case companies, CEIBS alums and students, and case reviewers).

 “The rapid development of the CEIBS Case Center and ChinaCases.Org over the years comes from the considerable investment by the School, the strong support of our stakeholders, and the hard work of our team members. I am most proud to be a facilitator in this process, integrating various resources to maximise their value, particularly the evolvement of the Case Center into three dedicated professional teams.

“Our case development team, consisting of more than a dozen full-time case researchers, works closely with CEIBS faculty on case texts and teaching notes. Our case publishing team further ensures case quality in substance and formality through rigorous review and evaluation processes and editorial services. Our marketing and business development team exposes our institutional users directly to empower management education in China with the case method. This organisational structure enables adaptability and scalability to support creating and disseminating high-impact knowledge through case studies and case library usage.”

Final word

He concluded: “We are very grateful to The Case Centre for recognising our unwavering efforts in promoting the case method in China. We will continue on this path and empower more faculty members with case pedagogy.”

TESTIMONIALS 

Testimonials

Hear about Shimin's case method impact.

“Over the past six-and-a-half years since serving as Director of the CEIBS Case Center, Professor Chen has contributed significantly above and beyond the call of duty in promoting the case method, including gaining the School’s strong support and commitment, expanding the size of a China-themed case library while ensuring the quality and diversity of included cases, serving the management education in China, and strengthening the international collaboration of case studies.

“Under Professor Chen’s leadership, the volume, quality, and impact of CEIBS cases has grown tremendously. These cases support classroom teaching, substantially improve our students’ learning experiences, and serve the School’s mission of education responsible leaders versed in ‘China Depth, Global Breadth’.

“Also, with support from the Shanghai Municipal Education Commission and top-tier business schools in the city, CEIBS started building a China-focused case library, ChinaCases.Org, in 2013 to further management education in China and share Chinese experiences with scholars worldwide. During Professor Chen’s tenure as the chief editor of the case library, the quantity and quality of the case collection has substantially improved.”

Frank Bournois, Vice President and Dean, Professor of General Management and Leadership, CEIBS.

“The board of trustees is delighted to award the 2024 Outstanding Contribution to the Case Method prize to Professor Shimin Chen.

“Professor Chen is an extremely deserving winner. The impact he has had on advancing the case method in China, and on bringing China-focused cases to the global business education sector, is extraordinary. His dedication to, and enthusiasm for, the case method is evident throughout his work.”

Ruth Bender, Chair of The Case Centre's Board of Trustees. The Board selects the recipient of this award from a list of nominees made by the case community.

THE RECIPIENT 

The winner

Shimin Chen
Zhu Xiaoming Chair Professor in Accounting, Associate Dean and Case Center Director
Picture representing 'Discover the case method'
Discover the case method

As a teacher you’ll be inspirational. As a student you’ll be inspired.

Discover the case method and transform your classroom experience!

Discover the case method

As a teacher you’ll be inspirational. As a student you’ll be inspired.

Discover the case method and transform your classroom experience!

Learning with Cases: An Interactive Study Guide

Learning with cases can be a challenging experience.

Our interactive study guide takes students through the process, providing practical tips, tricks and tools.

Picture representing 'Learning with Cases: An Interactive Study Guide'
Picture representing 'Learning with Cases: An Interactive Study Guide'
Learning with Cases: An Interactive Study Guide

Learning with cases can be a challenging experience.

Our interactive study guide takes students through the process, providing practical tips, tricks and tools.

Discover more