The Case Centre Award winners

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Entrepreneurship category

The winners of this category are the Entrepreneurship cases that were used in the largest number of organisations across the globe in the preceding calendar year.

Entrepreneurship

An award was made for the first time in the Entrepreneurship category in 2005.

Find out more about the awards

About the awards and competitions

The Case Centre Awards and Competitions recognise worldwide excellence in case writing and teaching, and are considered the case community's annual 'Oscars'.

Awards

Our awards have been presented since 1991. We recognise those cases that have been used in the largest number of organisations across the globe in the past year. Cases that have been added to our collection in the past five years are eligible.

Competitions

Take part in our competitions and compete with the best case teachers and writers in the world.

The winners

Click on a case title to view further details and, where available, an educator preview copy.

2023

Ovinto: Preparing for a Series A Venture Capital Investment Round

Sophie Manigart
Vlerick Business School

Reference no. 819-0076-1

2022

Developing an Effective Corporate Entrepreneurship System: The Case of the Robert Bosch Group (A)

Ann-Kathrin Leiting, Jana Thiel and Bart Clarysse
ETH Zurich

Reference no. 820-0044-1

2021

TikTok's AI Strategy: ByteDance's Global Ambitions

Jason Davis, Minh Vo and Anne Yang
INSEAD

Reference no. 819-0040-1

2020

Boost M6700 (A): Buyer-seller Negotiation - Confidential Instructions for John Payne

Horacio Falcão and Heather Grover
INSEAD
Kriti Jain
IE Business School

Reference no. 816-0002-1

2019

AB InBev: Brewing an Innovation Strategy

Robert E Siegel and Amadeus Orleans
Stanford Graduate School of Business

Reference no. E643

2018

Fairphone: Organising for Sustained Social Impact

Onajomo Akemu, Gail Whiteman and Tao Yue
Rotterdam School of Management, Erasmus University

Reference no. 815-066-1

2017

Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation

Robert A Burgelman, Robert Siegel and Jason Luther
Stanford Graduate School of Business

Reference no. E522

2016

Uber: A Next Generation Transportation Company for Everyone

V K Gupta
Institute of Management Technology, Ghaziabad

Reference no. 815-002-1

2015

Dropbox: 'It Just Works'

Thomas R Eisenmann, Michael Pao and Lauren Barley
Harvard Business School

Reference no. 9-811-065

2014

Coach: To Be or Not to Be Luxury?

Ashok Som and Stéphanie Masson
ESSEC Business School

Reference no. 811-039-1

2013

Design Thinking and Innovation at Apple

Stefan Thomke and Barbara Feinberg
Harvard Business School

Reference no. 9-609-066

2012

Louis Vuitton in Japan

An Ivey Publishing case by:
Justin Paul and Charlotte Feroul
Nagoya University of Commerce & Business

Reference no. 9B10M067

2011

Mikolaj Jan Piskorski, Thomas R Eisenmann, David Chen and Brian Feinstein
Harvard Business School

Reference no. 9-808-128

2010

The Grameen Bank: Credit as a Human Right

Eugénio Viassa Monteiro and Ana Janeiro Dias
AESE - Escola de Direcção e Negócios

Reference no. 807-055-1

2009

Marston Venture Management

John Mullins and Julian Lloyd
London Business School

Reference no. 806-015-1

2008

The Resort in Pueblo Valley (A)

Christine Blondel
INSEAD

Reference no. 804-052-1

2007

Abrakebabra: Growing Pains in a Fast Food Restaurant Chain

Rosalind Beere, Peter McNamara and Colm O'Gorman
University College Dublin Business Schools

Reference no. 804-031-1

2006

Stephanie Robertson and Julian Lloyd
London Business School

Reference no. 803-065-1

2005

The Renovo Story (A): Venture Capital at the Cutting Edge

Simon Barnes
Imperial College London, Tanaka Business School

Reference no. 802-030-1

See previous winners