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The Case Centre Award winners

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Overall Winners

The winners of this category are the cases that were used overall in the largest number of organisations across the globe in the preceding calendar year.

Overall winner

The Overall Winner award has been presented since the awards began in 1991.

Find out more about the awards

About the awards and competitions

The Case Centre Awards and Competitions recognise worldwide excellence in case writing and teaching, and are considered the case community's annual 'Oscars'.

Awards

Our awards have been presented since 1991. We recognise those cases that have been used in the largest number of organisations across the globe in the past year. Cases that have been added to our collection in the past five years are eligible.

Competitions

Take part in our competitions and compete with the best case teachers and writers in the world.

Find out more

The winners

Click on a case title to view further details and, where available, an educator preview copy.

2023

Domino's Pizza: Business Continuity Strategy During the Covid-19 Pandemic

Debapratim Purkayastha and Hadiya Faheem
ICFAI Business School (IBS)

Reference no. 320-0148-1

2022

adidas: How to Keep Running Fast in a Post-COVID-19 World?

Niccolò Pisani
International Institute for Management Development (IMD)
Ornella Lupoi
University of Amsterdam

Reference no. IMD-7-2222

2021

Dollar Shave Club: Disrupting the Shaving Industry

Jamie Anderson
Antwerp Management School
Karin Kollenz-Quétard
EDHEC Business School
Nader Tavassoli
London Business School

Reference no. 518-0137-1

2020

Satya Nadella at Microsoft: Instilling a Growth Mindset

Herminia Ibarra, Aneeta Rattan and Anna Johnston
London Business School

Reference no. 418-0080-1

2019

Accor: Strengthening the Brand with Digital Marketing

Jill Avery
Harvard Business School
Chekitan S Dev
Cornell SC Johnson College of Business, Cornell University
Peter O'Connor
ESSEC Business School

Reference no. 9-315-138

2018

Uber: Changing the Way the World Moves

Youngme Moon
Harvard Business School

Reference no. 9-316-101

2017

Tesla Motors: Business Model Configuration

Erwin Hettich and Günter Müller-Stewens
University of St Gallen

Reference no. 314-132-1

2016

L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

Haiyang Yang
Johns Hopkins Carey Business School
Pierre Chandon
INSEAD

Reference no. 513-038-1

2015

Cola Wars Continue: Coke and Pepsi in 2010

David B Yoffie and Renee Kim
Harvard Business School

Reference no. 9-711-462

2014

Value Selling at SKF Service (A): Tough Buyer Confronts Strategy

Kamran Kashani and Aimée DuBrule
IMD

Reference no. IMD-5-0751

2013

Strategic Leadership and Innovation at Apple Inc

Loizos Heracleous and Angeliki Papachroni
Warwick Business School

Reference no. 309-038-1

2012

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa
INSEAD

Reference no. 510-077-1

2011

Apple Inc in 2010

David B Yoffie and Renee Kim
Harvard Business School

Reference no. 9-710-467

2010

Red Bull: The Anti-Brand Brand

Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School

Reference no. 505-098-1

2009

The Evolution of the Circus Industry (A)

W Chan Kim, Renée Mauborgne, Ben M Bensaou and Matt Williamson
INSEAD

Reference no. 302-057-1

2008

Unilever in Brazil (1997-2007): Marketing Strategies for Low-income Consumers

Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD

Reference no. 504-009-1

2007

Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry

Pierre Chandon and Vadim Grigorian
INSEAD

Reference no. 504-007-1

2006

The Transformation of BP

Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School

Reference no. 302-033-1

2005

Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry

Michael Pich, Ludo Van der Heyden and Nicolas Harlé
INSEAD

Reference no. 602-010-1

2004

Ryanair: The Low Fares Airline

Eleanor O'Higgins
University College Dublin

Reference no. 399-122-1

2003

Lufthansa: The Challenge of Globalisation

Sumantra Ghoshal, Annette Gardner, Rebecca Hansen, Louise Marchant, Hanno Ronte and Indira Thambiah
London Business School

Reference no. 396-142-1

2002

easyJet: The Web's Favourite Airline

Nirmalya Kumar and Brian Rogers
IMD

Reference no. IMD-3-0873

2001

Amazon.com: Marketing a New Electronic Go-between Service Provider

Sandra Vandermerwe and Marika Taishoff
Imperial College Management School

Reference no. 598-069-1

2000

First Direct: Branchless Banking

Jean-Claude Larréché, Christopher H Lovelock and Delphine Parmenter
INSEAD

Reference no. 597-028-1

1999

Branson's Virgin: The Coming of Age of a Counter-cultural Enterprise

Manfred Kets de Vries and Robert Dick
INSEAD

Reference no. 495-014-1

1998

Zantac (A)

Reinhard Angelmar and Christian Pinson
INSEAD

Reference no. 592-045-1

1997

Electrolux: The Acquisition and Integration of Zanussi

Sumantra Ghoshal and Philippe Haspeslagh
INSEAD

Reference no. 390-037-1

1996

Virgin Atlantic Airways: Ten Years After

Jean-Claude Larréché
INSEAD

Reference no. 595-023-1

1995

Federal Express: Quality Improvement Program

Christopher Lovelock
IMD

Reference no. IMD-3-0456

1994

Andersen Consulting (Europe): Entering the Business of Business Integration

Sumantra Ghoshal
INSEAD

Reference no. 392-055-1

1993

Heineken NV: Buckler Non-alcoholic Beer

Sandra Vandermerwe
IMD

Reference no. IMD-5-0377

1992

Scandinavian Airlines System (SAS) in 1988

Sumantra Ghoshal
INSEAD

Reference no. 389-025-1

1991

Swatch

Christian Pinson
INSEAD

Reference no. 589-005-1