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The Case Centre Award winners

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Strategy and General Management category

The winners of this category are the Strategy and General Management cases that were used in the largest number of organisations across the globe in the preceding calendar year.

Strategy and General Management

The Strategy and General Management category award has been presented since the awards began in 1991.

Find out more about the awards

About the awards and competitions

The Case Centre Awards and Competitions recognise worldwide excellence in case writing and teaching, and are considered the case community's annual 'Oscars'.

Awards

Our awards have been presented since 1991. We recognise those cases that have been used in the largest number of organisations across the globe in the past year. Cases that have been added to our collection in the past five years are eligible.

Competitions

Take part in our competitions and compete with the best case teachers and writers in the world.

Find out more

The winners

Click on a case title to view further details and, where available, an educator preview copy.

2023

Haier: Incubating Entrepreneurs in a Chinese Giant

Rosabeth Kanter and Nancy Hua Dai
Harvard Business School

Reference no. 9-318-104

2022

Amazon Goes Global 2020

An Ivey Publishing case by
Jing Li
Beedie School of Business, Simon Fraser University 
Yong Li
Lee Business School, University of Nevada, Las Vegas

Reference no. 9B20M169

2021

Ryanair: Flying Too Close to the Sun?

An Ivey Publishing case by
Ciaran Heavey and Dorota Piaskowska
UCD Michael Smurfit Graduate Business School

Reference no. 9B19M057

2020

The Marvel Way: Restoring a Blue Ocean

W Chan Kim, Renée Mauborgne and Michael Olenick
INSEAD

Reference no. 316-0075-1

2019

Apple and Its Suppliers: Corporate Social Responsibility

An Ivey Publishing case by:
Sun Hye Lee and Kamel Mellahi
Warwick Business School
Michael J Mol
Copenhagen Business School

Reference no. 9B16M040

2018

Tesla Motors: Disrupting the Auto Industry?

Jeffrey H Dyer
Brigham Young University Marriott School of Business
Nathan Furr
INSEAD

Reference no. 316-0006-1

2017

Nespresso: What Next?

Jamie Anderson
Antwerp Management School
Nader Tavassoli
London Business School
Mark Collins
Independent Research Associate

Reference no. 312-051-1

2016

Tesla Motors

Eric Van den Steen
Harvard Business School

Reference no. 9-714-413

2015

Apple Inc in 2012

David B Yoffie and Penelope Rossano
Harvard Business School

Reference no. 9-712-490

2014

GE Healthcare (A): Innovating for Emerging Markets

Jasjit Singh
INSEAD

Reference no. 311-048-1

2013

Ryanair - The Low Fares Airline: Whither Now?

Eleanor O’Higgins
University College Dublin

Reference no. 311-020-1

2012

A Grand Entrance? Li Ning's Emergence as a Global, Chinese Brand

Johannes Meuer, Barbara Krug, Tao Yue and Lori DiVito
Rotterdam School of Management, Erasmus University

Reference no. 310-138-1

2011

Google Inc

Benjamin Edelman and Thomas R Eisenmann
Harvard Business School

Reference no. 9-910-036

2010

Nestlé's GLOBE Program (A): The Early Months

Peter Killing
IMD

Reference no. IMD-3-1334

2009

Zara: Responsive, High-Speed, Affordable Fashion

Nirmalya Kumar and Sophie Linguri Coughlan
London Business School 

Reference no. 305-308-1

2008

Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment

W Chan Kim, Renée Mauborgne, Ben Bensaou and Matt Williamson
INSEAD

Reference no. 302-058-1

2007

Nissan's U-turn: 1999-2001 Condensed Version of Redesigning Nissan (A & B)

Jean-François Manzoni, Kathryn Hughes and Jean-Louis Barsoux
INSEAD

Reference no. 303-046-1

2006

The Evolution of the Circus Industry (A)

Renée Mauborgne, Ben Bensaou and W Chan Kim
INSEAD

Reference no. 302-057-1

2005

The Transformation of BP

Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School

Reference no. 302-033-1

2004

Lufthansa 2000: Maintaining the Change Momentum

Sumantra Ghoshal and Heike Bruch
London Business School

Reference no. 301-040-1

2003

IKEA: Culture as Competitive Advantage

Michel Roger, Paul Grol and Christopher Schoch
CPA, Paris Chamber of Commerce

Reference no. 398-173-1

2002

Fighting over the Internet: The Virtual Battle Between Amazon.com (USA) and Bol.de (Germany)

Tawfik Jelassi
Euro-Arab Management School
Albrecht Enders
Leipzig Graduate School of Management

Reference no. 399-113-1

2001

easyJet: The Web's Favourite Airline

Nirmalya Kumar and Brian Rogers
IMD

Reference no. IMD-3-0873

2000

Shaping Spaarbeleg: Real and Unreal

JBM Kasserjian
IMD

Reference no. IMD-3-0537

1999

Lufthansa: The Challenge of Globalisation

Sumantra Ghoshal, Annette Gardner, Rebecca Hansen, Louise Marchant, Hanno Ronte and Indira Thambiah
London Business School

Reference no. 396-142-1

1998

Nokia and the Cellular Phone Industry

Heather A Hazard, Jakob Fritz Hansen and Claus Groth-Andersen
Copenhagen Business School

Reference no. 396-010-1

1997

Nestle-Rowntree (A)

James C Ellert, Dana Hyde and J Peter Killing
IMD

Reference no. IMD-3-0423

1996 - winner

Canon: Competing on Capabilities

Sumantra Ghoshal
INSEAD

Reference no. 392-031-1

1996 - runner up

Kao Corporation

Sumantra Ghoshal
INSEAD

Reference no. 392-049-1

1995 - winner

ICI Paints (A): Strategy for Globalisation

Jean-Pierre Jeannet
IMD

Reference no. IMD-3-0557

1995 - runner up

Recovery Strategies at Woolworths

Joshua Bamfield
Nene College
David Williams
University of Bournemouth

Reference no. 392-045-1

1994 - winner

Managing Change in the NHS

Andrew Brown
Manchester Business School

Reference no. 391-052-1

1994 - joint runner up

Digital Equipment Corporation International: Competing Through Co-operation

Per Jenster and Francis Bidault
IMD

Reference no. 390-047-1

1994 - joint runner up

Sony in Poland

Robert S Collins
IMD

Reference no. 392-052-1

1993 - winner

Federal Express: Quality Improvement Program

Christopher H Lovelock
IMD

Reference no. IMD-3-0456

1993 - runner up

Kwik Fit Holdings

James Gallagher and Robert Scott
Napier University of Edinburgh

Reference no. 388-007-1

1992 - winner

Electrolux: The Acquisition and Integration of Zanussi

Sumantra Ghoshal and Philippe Haspeslagh
INSEAD

Reference no. 390-037-1

1992 - runner up

Nestle-Rowntree (A)

James C Ellert, Dana Hyde and J Peter Killing
IMD

Reference no. IMD-3-0423

1991 - winner

Scandinavian Airlines System (SAS) in 1988

Sumantra Ghoshal
INSEAD

Reference no. 389-025-1

1991 - runner up

Laura Ashley Holdings Plc

John L Heath
Leicester Polytechnic

Reference no. 387-022-2