The Case Centre’s annual Awards and Competitions, celebrating excellence in case writing in business education, were known as the 'European Case Awards' from 1991 to 2010. Only schools based in Europe were eligible until 2011 when the awards went global.
This case has been withdrawn from the INSEAD collection.
Erich A Joachimsthaler and P Taugbol
Heather A Hazard, Jakob Fritz Hansen and Claus Groth-Andersen
Copenhagen Business School
Soumitra Dutta and James Teboul