The Case Centre’s annual Awards and Competitions, celebrating excellence in case writing in business education, were known as the 'European Case Awards' from 1991 to 2010. Only schools based in Europe were eligible until 2011 when the awards went global.
Winners
In 1999 the European Case Awards were presented in association with Business Week.
INSEAD
This case has been withdrawn from the INSEAD collection.
Sumantra Ghoshal, Annette Gardner, Rebecca Hansen, Louise Marchant, Hanno Ronte and Indira Thambiah
London Business School