Top 50 Bestselling Case Authors 2020/21: No. 10

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No. 10 - Nader Tavassoli

Nader's top bestselling cases

Browse Nader's top three bestselling cases during the last year.
Reference no. 518-0137-1

The case demonstrates the disruptive power of a digital platform model, and highlights how new marketing capabilities can disrupt traditional channels. It challenges P&G owned Gillette to formulate a strategic response in light of Unilever's threat to acquire the upstart business. The case provides online links to a rich set of free videos that include a CEO interview, competitive advertising, and analyst commentary.

Reference no. 320-0304-1

The case describes how Pret a Manger - a London casual-dining institution - was significantly adversely impacted by the COVID-19 pandemic, and how they tried to pivot by launching several business experiments in fast succession. The long-term outcome of these experiments was far from certain, but the case provides a solid basis for evaluating their potential merits and pitfalls.

Reference no. 312-051-1

In 2011 Nespresso, the premium single-serve coffee brand of the multinational Swiss company Nestlé, found itself at a crossroads. Between 2006 and 2010 it had nearly tripled sales to well over CHF3 billion. But despite its meteoric growth in recent years, competitors were trying to challenge Nespresso’s dominance of the premium single-serve coffee market.

Bestselling case author in...

10 - 2020/2120 - 2019/2025 - 2018/19 30 - 2017/18 36 - 2016/17 18 - 2015/16

“Some of the best cases target the knowing-doing gap. They do so by engaging participants to interactively apply theory and experience to a specific business context. They require strategic choices among concrete actions. And they are memorable ... sometimes more so than even the instructor’s name!”

~ Nader Tavassoli

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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