Top 50 Bestselling Case Authors 2020/21: No. 11

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No. 11 - Ashok Som

Ashok's top bestselling cases

Browse Ashok's top three bestselling cases during the last year.
Reference no. 317-0089-1

The on-demand entertainment industry has evolved rapidly over the last two decades, but the most disruptive innovation, pioneered by Netflix, has come in the form of subscription video-on-demand (VoD) online streaming service. Established in 1997 as a retailer which delivered DVDs via mail, Netflix has grown tremendously to become the undisputed leader in the online video streaming business today.

Reference no. 319-0210-1

Founded in Florence in 1921, Gucci is one of the world's leading luxury brands. This case discusses the evolution of CSR in Gucci within and outside the company. More specifically the case discusses if luxury and sustainability can coexist, why luxury brands need to be more sustainable and how luxury brands can integrate sustainability into their business strategy.  

Reference no. 310-010-1B

This is part of a case series. This part discusses the challenges of Air France-KLM after a failed alliance with Alitalia. Will they be able to restructure and compete effectively with Gulf airlines such as Emirates and Etihad? In the meantime, Etihad has procured ownership of Alitalia with 49% stake making its threat to the mature and lucrative European market even greater. 

Bestselling case author in...

11 - 2020/2137 - 2019/20 34 - 2018/19 35 - 2017/18 37 - 2016/17

"It feels lovely to be in this list of distinguished scholars whose cases I have taught, and still teach, over the years.

"I started writing cases due to three very selfish reasons.

"First, I wanted to be free in the classroom situation and discuss what I did myself. Second, when I started teaching in France, I wanted to speak about French companies to my international students, and there were hardly any cases those days of French companies in English, though about 40 of these companies were leaders in their respective industry. Finally, I am passionate and find it rewarding to debate and discuss management issues, nowadays, in collaboration with my students who see the value in their ideas taking shape in engaging teaching material."

~ Ashok Som

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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