Top 50 Bestselling Case Authors 2020/21: No. 12

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
No. 12 - Jill Avery

Jill's top bestselling cases

Browse Jill's top three bestselling cases during the last year.
Reference no. 9-509-049

This case introduces the concept of inbound marketing. Students can follow the growth of HubSpot, an entrepreneurial venture facing significant challenges. Will inbound marketing programmes generate enough scale? Or should traditional outbound marketing methods be used to accelerate growth?

Reference no. 9-517-115

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fuelled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company's own sales and customer databases to select the next season's assortment.

Reference no. 9-518-067

HubSpot, an inbound marketing, sales, and customer relationship management software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fuelled by artificial intelligence, to interact with their customers. Could and should HubSpot chat representatives be replaced with chatbots? Were HubSpot ready for bots to become the face of its brand to prospective customers?

Bestselling case author in...

12 - 2020/21 13 - 2019/20 14 - 2018/19 16 - 2017/18 28 - 2016/17 37 - 2015/16

“As a former manager pursuing a second career in academia, I believe that case teaching helps students bridge the worlds of ideas and practice in an engaging and transformational way. Cases craft a compelling narrative and invite students to step into the shoes of the protagonist to experience managerial decision making first hand. 

“A strong case inspires a robust discussion where students wrestle with tough decisions, learn from one another’s positions, and debate options to arrive at a deeper understanding of the complexity of running a business. Here at Harvard Business School, we aim to create cases that are relevant to current business conditions, catalyse deep discussions, and ignite ideas that can be carried into other contexts.

~ Jill Avery

New from Jill

Discover these new cases from Jill.
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Picture representing 'Case method training'
Picture representing 'Case method training'
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Discover more