“I am often asked by the faculty here at my Institute, IMD, and other business schools where I hold workshops ‘What is the magic formula for writing a good case?’ My response to the question is the following: There is NO magic formula for writing a good case, and if there was one it would be a pretty simple one.
“In my experience, the ingredients (not a formula!) for a good case are twofold: first, an important management problem or dilemma that gives a focus to the case and challenges the student reader to find a resolution for it (these are what I call ‘life-or-death’ issues that truly matter in the real world and for which there no easy solutions); and second, a well-written short story around the management problem or dilemma that engages the student reader from the first paragraph to the last; almost like a good crime novel that keeps readers so engulfed they just can’t put the book down. In my experience both ingredients are essential.”
~ Kamran Kashani