Top 50 Bestselling Case Authors 2020/21: No. 16

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No. 16 - John A Quelch

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Reference no. 9-504-016

Starbucks must respond to recent market research indicating that it is not meeting customer service expectations. The company is considering increasing the amount of staff and therefore, theoretically, service speed. However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear.

Reference no. 9-510-071

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?

Reference no. 9-507-014

Announced in December 2004, the USD1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. While Lenovo was arguably the best-known brand in China, it was virtually unknown in the rest of the world. This case is set in January 2006, 13 months after the deal was announced and eight months after it closed, and Lenovo is preparing for the intense limelight that would come with its sponsorship of the 2006 Turin Winter Olympics. There, it plans to introduce a new product line designed from the bottom up for the small to medium enterprise space - a move considered very bold and risky by many observers.

Bestselling case author in...

16 - 2020/21 14 - 2019/20 22 - 2018/19 15 - 2017/18 13 - 2016/17 11 - 2015/16

The three most important ingredients for writing a successful case are:

  • an important managerial problem confronting an interesting protagonist with whom the student can identify
  • alternative approaches to solving the problem backed up with enough quantitative information to help the student decide what to recommend
  • a thorough, well-written teaching note that gives instructors confidence as they prepare for class.”

~ John A Quelch

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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