Top 50 Bestselling Case Authors 2020/21: No. 17

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No. 17 - David Dubois

David's top bestselling cases

Browse David's top three bestselling cases during the last year.
Reference no. 516-0167-1

The case puts students in the shoes of AccorHotels’ marketing and customer-facing leaders as a powerful wave of disruption in the hospitality ecosystem, from the emergence of review websites, online travel agents and active forums to the rise of new competitors such as Airbnb. It offers a discussion stage about what it means for a company to engage its digital transformation in order to foster customer-centricity. 

Reference no. 514-063-1

The case focuses on an innovative digital analytics strategy by L'Oréal Paris to 'listen' to consumers, then develop a product to meet consumer needs and market it. Throughout the case, students learn how to make sense of “big data,” set up a listening strategy and fuel the marketing decision funnel with insights from data analytics to provide customers with timely products coupled with outstanding experiences. 

Reference no. 519-0042-1

Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop 'customer intimacy' through digital technologies following its acquisition of US company Airgas. Vice President Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy. 

Bestselling case author in...

17 - 2020/21 32 - 2019/20 29 - 2018/19 37 - 2017/18

“When writing a case, I always have two targets in mind: students, of course – undergraduates, MBAs or executives, for whom I aim to create highly-experiential and interactive spaces. And, my colleagues around the world, for whom I aim to make it very easy (and fun!) to teach cases through highly detailed teaching notes, video content, supporting slides as well as ideas for team exercises.

“My cases always combine three key ingredients: (1) a tech aspect enabling students to ‘experience’ a situation (e.g. by having them collect ‘live’ big data in class) and facilitating online teaching, (2) a hands-on framework guiding the discussion on how to tackle actual business challenges, and (3) a holistic lens creating breadth, depth and flexibility for the educator to focus on marketing only, or integrate marketing, organisational or financial points of view.

“In the digital age, this combination of teaching approaches within a case simple makes case teaching the most powerful and effective tool to power management education.”

~ David Dubois

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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