Top 50 Bestselling Case Authors 2020/21: No. 19

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No. 19 - Jose AD Machuca

Jose's top bestselling cases

Browse Jose's top bestselling cases during the last year.

Reference no. 615-059-1

In 2014 Zara were still very much a market leader in fashion, with 1923 stores in 88 countries worldwide. But how did Zara continue its remarkable growth when an economic crisis appeared in 2008? Extensive interviews with company managers and employees tell the story. This case, which updates the previous co-authored one on Zara (see below), won The Case Centre’s Production and Operations Category Award 2017.

Reference no. 603-002-1

This case has made The Case Centre’s bestsellers list every year since it was released in 2003. It was also ranked number 15 in The Case Centre's 40th anniversary list of the top 40 bestselling cases worldwide. Used in a wide rage of courses, the case focuses on the process that enables Zara to deliver garments to its 507 stores in 33 countries in just 15 days after they are designed. 

Bestselling case author in...

19 - 2020/21 24 - 2019/20 26 - 2018/19 20 - 2017/18 21 - 2016/17

"I would like to stress the importance of linking teaching with research and practice. These are the three pillars of a realistic business education. When we do research closely related to the real world, and then bring our results to our students at University or in Executive Education, we are fulfilling an important task.

"In this sense case studies, such as ours on Zara, play a crucial role for transmitting this knowledge in a clear and durable way. I really encourage the use of these kind of cases in the classroom as a very valuable complement of theoretical teaching."

~ Jose AD Machuca

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Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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