Top 50 Bestselling Case Authors 2020/21: No. 2

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No. 2 - Indu Perepu

Indu Perepu
Assistant Professor
ICFAI Business School (IBS)

Indu Perepu is an Assistant Professor at ICFAI Business School (IBS), specialising in Human Resource Management, with her research interests being in Sustainable HRM and Organisational Culture.

An experienced case author, Indu has seen many of her cases published in leading publications such as Strategic Management and Business Analysis and Global Strategic Management. Indu has also won two Awards from The Case Centre, the Knowledge, Information and Communication Systems Management category in 2011 and the Human Resource Management/Organisational Behaviour category in 2012.

Indu's top bestselling cases

Browse Indu's top three bestselling cases during the last year.

Airbnb: A Disruptive Innovator

Reference no. 916-0011-1

The case is about a San Francisco-based home-sharing website, Airbnb, which served as a platform for people to rent out their underutilised spaces. The idea for Airbnb, or Airbed and breakfast, was born in 2007, when some delegates at a conference held in San Francisco, found all the hotels were booked and no accommodation was available.

Snapchat Turns down Facebook’s Acquisition Offer

Reference no. 315-085-1

Snapchat Inc developed a photo messaging application in 2011. The unique ephemeral nature of the application very quickly captured the imagination of not only the youth but also of investors. Snapchat had also attracted an offer of US$ 3 billion from Facebook, which was turned down by the founders. The case discusses Snapchat’s inception, growth, the controversies it got into, and the possibilities of it becoming the next big thing in social media.

Yahoo! Acquires Rockmelt

Reference no. 315-091-1

The case is about the acquisition of a browser company Rockmelt by US-based software company Yahoo in 2013. Yahoo acquired more than 20 companies in 2012-13 under the talent building strategy of CEO Marissa Mayer. The case discusses the main reasons for such acquisitions and the benefits drawn by both the companies (acquired and the acquiring).

View all Indu's cases

Bestselling case author in...

2 - 2020/21

“I feel honoured to be among The Case Centre’s Top 50 Bestselling Case Authors. The fact that these cases have been accepted by the teaching community across the world is extremely heartening. Personally speaking, every case has been a learning experience for me.

“A well written case elicits a high level of participation and engagement from the students, where they share experiences and learn from each other. I have come across many students who carry this learning for life.

“What makes the case study method even more meaningful is that in developing countries like India where teaching through cases is picking up, case studies help the students with limited international exposure to learn intricately about multinational corporations and the world’s largest companies.”

~ Indu Perepu