“Here are the three things that I say when people ask me why I love case writing (and sometimes even when they don’t ask!):
- Writing a case builds your personal brand as a teacher. It earns you the respect of your students and of your peers.
- Case writing helps your school. It enhances its reputation, internally and externally.
- Case writing is how you can reach and impact the highest number of people through your job. Someone actually emailed me once to say, ‘If there is one achievement you should be judged for in the afterlife, it has to be the Unilever in Brazil case (see left)’.
“I elaborate on these thoughts in this video, recorded after I received the Outstanding Contribution to the Case Method Award.”
~ Pierre Chandon