Top 50 Bestselling Case Authors 2020/21: No. 27

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No. 27 - Vivek Gupta

Vivek's top bestselling cases

Browse Vivek's top three bestselling cases during the last year.

Reference no. 305-052-1

This case examines the evolution of Hong Kong-based Li & Fung Limited, from a traditional trading company into a global consumer goods export trading giant and manager of customers' supply chains. It analyses the company's efforts to constantly evolve its business model in response to changes in the external environment and customer needs and preferences.

Reference no. 407-081-1

The case discusses the human resource (HR) practices of Cirque du Soleil, the Canada based circus entertainment company. Since its inception in the mid-1980s, Cirque had been known for its innovation and creativity. In 2007, Cirque had more than 3,000 employees representing 40 nationalities and 25 languages. The case highlights the recruitment and selection, training, performance appraisal, culture and work environment at Cirque, examining the management of cultural diversity within its workforce.

Reference no. 710-014-1

This case examines the environmental sustainability initiatives at the US based Ford Motor Company. Since the early 1990s, the company had started making efforts to reduce the impact of its operations on the environment. However, in spite of its environmental initiatives, Ford attracted criticisms. Environmentalists criticised the company for not taking enough measures to reduce carbon dioxide (CO2) emissions from its operations. This case explores Ford’s reaction to this and other criticisms.

Bestselling case author in...

27 - 2020/21 3 - 2019-20 16 - 2018/19 5 - 2017/18 5 - 2016/17 3 - 2015/16

I am extremely glad to hear that I am among the bestselling authors and it's a proud moment for me that an esteemed institution like yours has recognised this achievement. I have authored more than 500 cases over a period of nine years, all of them published with The Case Centre. Writing cases has been my passion and discussing my own case in the class enabled me to share the key insights with my students that I gained while writing the case. This made the discussion more lively as I could make them think beyond the facts and figures provided in the case.

"Teaching with cases had always been a key driver for me to write my own cases on niche areas where limited content was available. I also aimed to map the theoretical concepts that could be learned from a case by including it in the teaching note. To conclude, I urge all faculty members to write at least a dozen cases and take them into the classroom for discussion. This experience will certainly be intellectually rewarding for them.”

~ Vivek Gupta

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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