“In my experience, case research and writing gives an instructor a huge amount of credibility in the classroom. Rather than teaching other people's stuff, you can walk into a learning situation with unique insights and anecdotes that drive participant engagement and interest.
“Case authorship demonstrates to learners that you are passionate about your domain of knowledge, and have the ability to relate to and learn from leaders and organisations that are grappling with real business issues. Importantly, case research has also provided me with rich insights that have been used in my publications in journals such as MIT Sloan Management Review.”
~ Jamie Anderson