Top 50 Bestselling Case Authors 2020/21: No. 28

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No. 28 - Jamie Anderson

Jamie's top bestselling cases

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Reference no. 518-0137-1

The case demonstrates the disruptive power of a digital platform model, and highlights how new marketing capabilities can disrupt traditional channels. It challenges P&G owned Gillette to formulate a strategic response in light of Unilever's threat to acquire the upstart business. The case provides online links to a rich set of free videos that include a CEO interview, competitive advertising, and analyst commentary.

Reference no. 312-051-1

In 2011 Nespresso, the premium single-serve coffee brand of the multinational Swiss company Nestlé, found itself at a crossroads. Between 2006 and 2010 it had nearly tripled sales to well over CHF3 billion. But despite its meteoric growth in recent years, competitors were trying to challenge Nespresso’s dominance of the premium single-serve coffee market. 

Reference no. ESMT-314-0154-1

Launched in early 2005, Zopa is a peer-to-peer online brokerage service that links British residents who want to lend with potential borrowers. The company represents a new concept in retail financial services, and this case provides an overview of how Zopa has developed a unique position in the market through an innovative business model.

Bestselling case author in...

28 - 2020/21 22 - 2019/20 36 - 2018/19 34 - 2017/18 38 - 2016/17 21 - 2015/16

“In my experience, case research and writing gives an instructor a huge amount of credibility in the classroom. Rather than teaching other people's stuff, you can walk into a learning situation with unique insights and anecdotes that drive participant engagement and interest.

Case authorship demonstrates to learners that you are passionate about your domain of knowledge, and have the ability to relate to and learn from leaders and organisations that are grappling with real business issues. Importantly, case research has also provided me with rich insights that have been used in my publications in journals such as MIT Sloan Management Review.”

~ Jamie Anderson

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Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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