Top 50 Bestselling Case Authors 2020/21: No. 29

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No. 29 - Benoit Leleux

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Reference no. IMD-3-2091

Jeanmichel Capt, a trained guitar luthier, had mastered the art of working with 'resonance spruce' from Switzerland’s Risoud Forest. Italian violin masters in the 17th and 18th centuries had first discovered the unique sound properties of resonant wood. Could Jeanmichel use these centuries-tested wood techniques to bring new dimensions to the world of loudspeakers?

Reference no. IMD-3-2355

For Feike Sijbesma, CEO of Royal DSM, rapid changes were normal as major trends were playing out. As early as 2010, the global science company formulated a strategy to build on its strength in life and materials sciences, capitalising on what it saw as the most promising global megatrends of health and wellness, as well as energy and climate change. At DSM, sustainability went way beyond complying with laws and regulations: It was a key driver for innovation and a core value for the firm. But DSM had to ask itself, could sustainability really be turned into an effective driver for innovation and ultimately improve a company’s profitability? 

Reference no. IMD-7-2073

ECOALF was born from the belief of Javier Goyeneche that something had to be done to ensure the sustainability of the planet. ECOALF was Javier's personal contribution to the quest for a better, more responsible future: a truly sustainable fashion company that did not use up natural resources but sourced only recycled products harvested from the ocean as raw materials. His early achievements were already making headlines, but positive PR did not free Javier from financial concerns, as he struggled to raise cash from investors to accelerate the development of the company. Building a brand on values was never easy but sustainability superseded those reservations and impacted everyone. Indeed, there was no planet B...

Bestselling case author in...

29 - 2020/21 34 - 2019/20 19 - 2018/19 23 - 2017/18 24 - 2016/17 19 - 2015/16

“Management research and education are at an interesting crossroad: with a world becoming more and more unpredictable, recipes derived from historical datasets and large cross-sections are becoming less and less relevant, a fact compounded by the slow refereeing process in general. As an educator, it becomes more and more difficult to stand in front of a digital-native audience and argue that many ‘classic’ papers have much value left in them.

“So how do you figure out today’s and tomorrow’s issues, not yesterday’s? Case research offers that perspective, flushing out issues as they emerge. My primary driver in case research has always been to stay relevant in the classroom and bring ‘issues’ to discuss, not necessarily ‘answers’.

“Learning to live with ambiguities, dilemmas and fast-changing environments is what students need today. In that sense, case research becomes ever more relevant: we simply don’t have the leisure to wait for publications to introduce new knowledge in the classroom. On a personal level, the process is what really excites me, the intimacy developed with the case protagonists, the long-term relationships that often ensue, and the surprises every case brings…”

~ Benoit Leleux

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