Vincent's top bestselling casesBrowse Vincent's top three bestselling cases during the last year.
This case traces the history of IKEA's response to a television report that its Indian carpet suppliers were using child labour. It describes IKEA's growth, its strong culture and values and its environmental policies. It follows Marianne Barner, a newly appointed IKEA Product Manager, on discovering an investigative programme documenting the use of child labour in one of the company's major suppliers is to be aired. How should she react to the crisis? How should the company deal with the ongoing issue of child labour in the supply chain?
By 2014, the IKEA Group was the largest home furnishing company in the world and planned to expand further, mainly within emerging markets. At the same time, the IKEA Group had adopted a new sustainability strategy that focused the company's efforts on its entire value chain from its raw materials sourcing to the lifestyle of its end consumers. The plan especially centred on wood, a key lever for the company to increase its positive impact on sustainability. IKEA therefore had to decide how to manage its portfolio of wood sustainability initiatives, especially in the context of the company's aggressive growth plan.
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Chateau Margaux sustain and grow its business? The management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can they build marketing and sales capabilities on their own? Who is the target market, wine connoisseurs or the newly rich?