Top 50 Bestselling Case Authors 2020/21: No. 32

This case discusses the challenges faced by Shenzhen-based networking and telecommunications equipment and services company, Huawei Technologies Ltd in the global markets of the US, Australia, and the European Union. Amidst concerns related to national security, Huawei was banned from bidding for telecom equipment projects in these markets and this case looks at whether the company could successfully overcome these roadblocks and reinvent itself.

The case discusses the downfall of Jet Airways, India's oldest private airline. In April 2019, following a refusal by lenders to extend emergency funding, the company announced that it was temporarily shutting down. The case examines the history, current situation and road ahead for Jet Airways. It can be used to analyse market structure and competition in the airline market and discuss important reasons for the failure of airline companies.

The case focuses on the unique one-for-one business model of TOMS Shoes, LLC that was pioneered by Blake Mycoskie. The case focuses on the one-for-one model, wherein Mycoskie promised to give away one pair of shoes for each pair sold. It looks at the marketing strategy adopted by Mycoskie and gives an insight into the reasons for both the success of the company and the criticism that the business model faced from non-profit organisations and social activists.