Top 50 Bestselling Case Authors 2020/21: No. 35

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No. 35 - Elizabeth Grasby

Elizabeth's top bestselling cases

Browse Elizabeth's top three bestselling cases during the last year.
Reference no. 9B11B009

An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending 31 December 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.

Reference no. 9B06B008

The partners of a small jewellery design company have decisions to make regarding distribution alternatives for their products. Students are asked to identify relevant items, calculate the contribution margins, perform a breakeven analysis and sensitivity analysis for the company.

Reference no. 9B17B011

In 2016, the owner of a small community bakery in Strathroy, Ontario, was planning the future of her business, since the lease on the store would expire soon. She was considering the financial feasibility of closing the bakery and focusing on only catering events. The bakery had not earned a profit as of late, and some local eateries were significant competitors. This owner had to decide which option would be most appropriate for her needs.

Bestselling case author in...

35 - 2020/21 15 - 2019/20 9 - 2018/19 13 - 2017/18

“Students are always interesting – every year classes were different with a few students who were ‘characters.’

“And I cannot imagine teaching a class without cases and the pedagogy that goes along with case teaching. It would be far less interesting and engaging for both instructor and students!

~ Elizabeth Grasby

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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