“Cases are a great opportunity to learn about practice innovations. Most of my field-based cases are about organisations that have implemented management tools I helped to introduce, such as balanced scorecard and activity-based costing. In this way, students learn cutting-edge ideas and also how these new concepts get adopted and used by organisations.
"For me, case writing has generated enormous synergies between my teaching and my research. I have learned how my research ideas get put into action, especially in different sectors, such as nonprofits, healthcare, and governments. I am much better at both research and teaching because of the cases I have written.”
~ Robert S Kaplan