Top 50 Bestselling Case Authors 2020/21: No. 37

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No. 37 - Robert S Kaplan

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Reference no. 9-101-092

The president of Wilkerson, faced with declining profits, is struggling to understand why the company is facing severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes that the company develop an activity-based cost model to better understand what’s happening.

Reference no. 9-111-049

After a sharp decline in sales, triggered by the global financial crisis of 2008, the executive team faces a dilemma: should it cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future?

Reference no. 9-104-071

This case looks at the principal players in WorldCom's accounting fraud and provides sufficient detail to allow for a full discussion of the pressures that lead executives and managers to 'cook the books'. It investigates the boundary between earnings smoothing or management and fraudulent reporting, the role for internal control systems and internal audit to prevent or rapidly detect accounting fraud, the expectations about governance processes performed by external auditors and the board of directors, and the pressure and consequences when middle managers follow orders that they know are wrong. 

Bestselling case author in...

37 - 2020/21 29 - 2019/20 32 - 2018/19 12 - 2017/18 18 - 2016/17 12 - 2015/16

“Cases are a great opportunity to learn about practice innovations. Most of my field-based cases are about organisations that have implemented management tools I helped to introduce, such as balanced scorecard and activity-based costing. In this way, students learn cutting-edge ideas and also how these new concepts get adopted and used by organisations.

"For me, case writing has generated enormous synergies between my teaching and my research. I have learned how my research ideas get put into action, especially in different sectors, such as nonprofits, healthcare, and governments. I am much better at both research and teaching because of the cases I have written.”

~ Robert S Kaplan

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Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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