Top 50 Bestselling Case Authors 2020/21: No. 4

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
No. 4 - W Chan Kim & Renée Mauborgne

Chan & Renée's top bestselling cases

Browse Chan & Renée's top three bestselling cases during the last year.
Reference no. 316-0075-1

The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with CEO Peter Cuneo who launched a Blue Ocean.

Reference no. 313-019-1

The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. Salesforce.com's strategic moves provide an exemplary demonstration of how a company can effectively create and renew its blue ocean in the B2B field by value innovating its single business on the product, service and delivery platforms alternately.

Reference no. 317-0347-1

On 30 May 2017, Amazon shares traded at a record high - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider. This case explores Amazon's path to growth and its successes and failures along the way. 

Bestselling case authors in...

4 - 2020/21 6 - 2019-20 6 - 2018/19 7 - 2017/18 8 - 2016/17 9 - 2015/16

“A warm thank you to The Case Centre for this prestigious recognition. This would not have been possible without our outstanding team of Fellows at the INSEAD Blue Ocean Strategy Institute. 

“A big shout out to Institute Executive Fellows Dr. Ji Mi, Oh Young Koo, Michael Olenick and Melanie Pipino. They have worked with us hand in hand to produce the rich roster of Blue Ocean Strategy/Shift cases, theory-based videos, Blue Ocean hackathons, and The Case Centre webinars that have allowed us and INSEAD to join this prestigious list of bestselling case authors. Thank you, team! And thank you INSEAD for your support.  We invite everyone to check out these materials.

~ W Chan Kim & Renée Mauborgne

New from Chan & Renée

Discover these new cases from Chan & Renée.
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Picture representing 'Case method training'
Picture representing 'Case method training'
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.