Top 50 Bestselling Case Authors 2020/21: No. 40

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No. 40 - Ian Dunn

Ian's top bestselling cases

Browse Ian's top three bestselling cases during the last year.
Reference no. 9B11B009

An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending 31 December 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.

Reference no. 9B19B015

In 2018, the owner of Northwest Fitness, a fitness business in Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on 'functional fitness' training to help clients improve aspects of their everyday life. The owner had launched the fitness studio with the help of a bank loan and a line of credit; after three years of success, he wondered if the company was finally in a financial position that would allow him to expand operations.

Reference no. 9B19B016

The Academy, a local CrossFit gym in Kitchener, Ontario, was determining how best to expand its business in order to continue its growth trajectory in a highly competitive industry. The gym's co-owner and head coach needed to decide whether to invest in upgrading The Academy's existing facility or open a second location.

Bestselling case author in...

40 - 2020/21 19 - 2019/20

“The most beneficial part of the case study method is that students are learning so much more than just the functional topic they believe they are studying. While students are busy learning how to apply accounting principles to a specific decision, they are really mastering their communication and problem solving skills. I firmly believe that it is those skills that set them apart in their future careers, whether it be in business or elsewhere.”

“It’s an honour to be on this list. It’s humbling to know that students around the world are learning from these unique, challenging and relevant case studies. I take great pride in not only the cases I have developed, but the opportunity to teach them to my students. I often find myself learning something new from the students as they contribute to the case discussion. It’s a privilege to lead these case discussions with such dedicated, intelligent students from diverse backgrounds.”

~ Ian Dunn

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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