Top 50 Bestselling Case Authors 2020/21: No. 41

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No. 41 - Peter Killing

Peter's top bestselling cases

Browse Peter's top three bestselling cases during the last year.
Reference no. IMD-3-1334

Chris Johnson has been given the task of managing the world's largest SAP (Systems, Applications and Products in Data Processing) roll out. He has to move to Switzerland, start building an organisation and get Nestlé ready for a new way of managing the business. This case documents the first months in his new job.

Reference no. IMD-3-1335

The B-case identifies fresh issues for Chris Johnson, documenting the GLOBE program-related discussion at Nestlé’s July 2000 Executive Board meeting. Chris knew he was going to have to adjust expectations about the speed with which the program could be implemented.

Reference no. IMD-3-1336

This case is set approximately 18 months after the B-case in the series. The setting is a meeting of Nestlé's market heads who are participating in a day-long event to bring them up to date on progress. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon.

Bestselling case author in...

 18 - 2019/20 38 - 2018/19 19 - 2017/18 12 - 2016/17 24 - 2015/16

I do not write cases in the hope that they will be adopted by other schools. I write cases first and foremost for my own use, with my own students. So rule one is to know who your intended audience is.

Rule two is know what you are trying to achieve with the case. Let’s say I am writing a case on a joint venture situation. I could focus on the financial aspects of the JV, the cross-cultural aspects, or the very personal issues that arise for the executives trying to put the deal together or make it work as planned. Whatever you choose, make sure there is enough information to support a good discussion, but no more! I ruthlessly edit my cases to make them as short as possible. Executives hate wasting time and if you can present a case in four pages instead of 10, do it! They will thank you.

~ Peter Killing

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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