Top 50 Bestselling Case Authors 2020/21: No. 43

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No. 43 - Jan W Rivkin

Jan's top bestselling cases

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Reference no. 9-700-115

In April 1986, the Ryan brothers announced that their fledging Irish airline Ryanair, would soon start a service between Dublin and London. For the first time, Ryanair faced formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.

Reference no. 9-613-004

LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.

Reference no. 9-704-403

In this case, the top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary, by Delta and by other full-service airlines, have failed. Can Delta devise a better response?

Bestselling case author in...

 35 - 2019/20 33 - 2018/19 29 - 2017/18 33 - 2016/17 29 - 2015/16

“The case method is an unparalleled approach that engages students deeply in the study of business, builds up the decision-making muscles of students, develops in them the specialty of being a general manager, and keeps the scholars who write cases close to the practice of management."

~ Jan W Rivkin

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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