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Inyoung Chae is an Assistant Professor of Marketing at Goizueta Business School, Emory University, where she teaches digital and social media strategy to undergraduate and MBA students. She has a PhD in Management from INSEAD.
Inyoung’s research interests are understanding consumers’ online behaviour using statistical models. Her research covers a variety of areas in digital marketing such as online advertising, social media, and news media.
Inyoung’s work has been published in the Marketing Science and Journal of Marketing Research, and she won the Marketing category Award from The Case Centre in 2018.
Inyoung's top bestselling cases
Browse Inyoung's top three bestselling cases during the last year.