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In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car - the model S - to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the sceptics and becoming the first US company to enter the car industry with a mass-produced car since World War Two and the first to successfully launch a fully electric car. Or was it not?
SoundCloud, a music platform that offered music artists the opportunity to share music with each other and a wider audience, had grown from a start-up in 2007 to boasting the greatest number of listeners behind YouTube by January 2014. It was widely used by emerging and established artists across 200 countries. The business, however, had an uncertain revenue model and faced legal challenges from the established record labels. The co-founders consider whether they should shift their business model and enter the field of mainstream music streaming.
In 2013, Aldi - the world's 8th largest retailer - planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with WalMart in the US, WalMart's home market?