Top 50 Bestselling Case Authors 2020/21: No. 48

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No. 48 - Eric Van den Steen

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Reference no. 9-714-413

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car - the model S - to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the sceptics and becoming the first US company to enter the car industry with a mass-produced car since World War Two and the first to successfully launch a fully electric car. Or was it not? 

Reference no. 9-719-430

SoundCloud, a music platform that offered music artists the opportunity to share music with each other and a wider audience, had grown from a start-up in 2007 to boasting the greatest number of listeners behind YouTube by January 2014. It was widely used by emerging and established artists across 200 countries. The business, however, had an uncertain revenue model and faced legal challenges from the established record labels. The co-founders consider whether they should shift their business model and enter the field of mainstream music streaming.

Reference no. 9-714-474

In 2013, Aldi - the world's 8th largest retailer - planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and household items in barebones stores. Despite its presence with 1200 stores in 32 states, Aldi was still relatively unknown in the US. But it was often cited as one of the reasons for Walmart's exit from Germany. Could it compete with WalMart in the US, WalMart's home market?

Bestselling case author in...

 36 - 2019/20

"As a case user I really appreciate cases that are an engaging read in and of themselves. That largely depends, of course, on the setting and the question. But conciseness, careful writing, and the occasional fun fact or interesting story help a lot. So I try to follow that same approach in my own cases."

~ Eric J Van den Steen

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.