Top 50 Bestselling Case Authors 2020/21: No. 49

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No. 49 - V Namratha Prasad

Namratha's top bestselling cases

Browse Namratha's top three bestselling cases during the last year.
Reference no. 520-0071-1

This case looks at the successful journey of the AJE Group from its humble beginnings in Peru to becoming one of the most prominent multinational beverage companies in the world. Aje considered itself to be a global company without a significant presence in the Western markets, believing that the emerging markets of Latin America, Asia, and Africa were where the actual market potential lay. Can Aje continue growing in the beverage industry and one day emerge as a serious threat to the Cola giants - Pepsi and Coca-Cola?

Reference no. 417-0099-1

This case is about the unique one-for-one business model of TOMS Shoes, LLC that was pioneered by Blake Mycoskie. The case starts out with the rationale behind Mycoskie's adoption of the one-for-one model, wherein he promised to give away one pair of shoes for each pair sold. It then looks at the marketing strategy adopted by Mycoskie, the criticisms that the particular business model faced from non-profit organisations and social activists and, finally, the future expansion plans of TOMS.

Reference no. 920-0027-1

This case focuses on the shift of Del Monte Foods' IT infrastructure, including its Enterprise Resource Planning (ERP) systems, to the public cloud. The move not only elevated the company's IT performance, but also laid a solid foundation for innovation to support business value and growth. The case describes the transformation process along with the challenges that were encountered and overcome. It also provides an in-depth look into the benefits that were derived from the enterprise cloud transformation and asks, can Del Monte's successful move to the cloud prompt other large organisations to follow suit?

Bestselling case author in...

“I feel honoured to have played a role in someone’s learning journey. I perceive the case method to be the most valuable educational tool available to management students. I have observed that not only do case study discussions make for an interesting classroom environment, but also encourage students to be inquisitive and know themselves better. Case studies also serve as a worthy point of reference when management students encounter any dilemma in their professional life.

“Then again, I surmise that writing case studies has enhanced my analytical abilities and decision-making skills, making me not only a better professional, but also helped me evolve as a person.”

~ V Namratha Prasad

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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